Socio-Cultural Issues In Sport Flashcards
5 social groups
- Gender
- Age
- Race/religion/culture
- Family/friends/peers
- Disability
Barriers for woman participating in sport
- Lack of time and childcare
- Lack of self confidence
- Personal Safety
- Parental and adult influence
- Male dominated culture of sport
- Funding
- Lack of role models in woman’s sport
- Body image
How does age affect participation in Sport?
- Depends on teams available (under 8s, 10s, etc)
- Children have more opportunities as PE is encouraged at schools
- Have to be over 18 to run the marathon
How does race/religion/culture affect participation in sport?
- Particular backgrounds are dominated with particular sports like cricket in Asia and rugby in New Zealand
- Some woman can’t swim because of head scarves
How does family/friends/peers affect participation in sport?
- Peer pressure
- Financial support from family
- Parent may have played sport
- Kit, equipment
- Living through their children
How is disability a barrier in sport?
- Not all clubs have correct facilities such as ramps
- Not many disabled teams
Factors that influence social grouping
- Attitudes
- Role models
- Accessibility (to clubs/facilities)
- Available leisure time
- Stereotypes
- Media coverage
- Socio-economic status/disposable income
- Family commitments
Golden triangle
Consists of :
- Commercialisation
- Elite sport
- Media
Each side of the triangle benefits from each other and they are dependent on each other.
Types of sponsorship
- Facilities: (stadiums and grounds)- New stands or grounds will often be named after the sponsor who has put money towards development.
- Clothing and equipment: Teams usually get a shirt sponsor and often individual players will get deals for footwear. Companies will often sponsor a player’s equipment.
- Financial: Money may be invested into teams or sports by external sources or wealthy individuals.
Types of media
- TV and Radio: live matches and commentary can be found through TV and radio services. There are also highlight shows and sport documentaries.
- Social media: nowadays social media is a popular outlet for news stories and individual’s account of events.
- Internet- all teams and major athletes have websites where you can find out all kinds of information.
- Newspaper/press- print predictions and results as well as articles about clubs.
Commercialisation definition
Sport and physical activity becomes a commodity for individuals to profit from.
Advantages of sponsors
- Full time
- Promoting sport
- Competitions are better
- Increase in profits
- Increase in profile
- Sponsors make money
Disadvantages of sponsors
- Sponsors can take over
- Sponsors can withdraw
- Minority sports get little sponsorship
Media definition
Diversified technologies which act as the main means of mass communication.
Sponsors definition
An individual or group that provides financial support to an event, activity, person, or organisation.
Commercialisation definition
To manage or exploit (an organisation, activity, etc) in a way designed to make a profit.
The specification refers to commercialised activity as being sponsorship and the media only.
Advantages of Commercialisation on the performer
- Allows athletes to earn an income as a full time job
- Performers gain maximum exposure to promote their personal brand
- Can lead to additional roles post playing career within the sport
- Relieves financial worries
Disadvantages of Commercialisation on the performer
- Encourages deviant behavior due to pressure of success
- Generally favors male over female and able bodied over disabled
- Sponsorship may be short term
- Performers may have to advertise a product they do not like
- Performers might be contracted to put in appearances and attend public speaking
Advantages of Commercialisation on the sport
- Raises the profile of the sport due to increased exposure
- Provides an increased level of funding to improve facilities, resources or coaching
- Gives sport financial security for a period of time
- Attracts the best athletes in the world to that sport
Disadvantages of Commercialisation on the sport
- Commercialisation tends to support the popular sport, leaving the ‘lesser’ sports to lose out
- Changes to the sport formats and rules having being introduced to make the sport audience friendly
- The influence of TV has caused an increase adverts and TV timings and lost some of the sport’s traditions
Advantages of Commercialisation on the official
- Offers a professional career and an earned income from officiating
- Media coverage leads to officials gaining a high profile
- Advancement in technology- better equipment/facilities which assists with decisions
Disadvantages of Commercialisation on the official
- Bad decisions highlighted and analysed by the media
- Personal and sporting behavior has to be controlled as the image of the sport, coaches and players are on view to the world
- Some sports get more funding and therefore some officials are paid better
- Grass roots sports has more volunteer officials than elite sport
Advantages of Commercialisation on the audience/spectator
- Offers a wider range of sport available to watch
- Viewing experience has been enhanced due to investment in technology and audience participation
Disadvantages of Commercialisation on the audience/spectator
- Encourages spectators not participating
- Can become very expensive for fans/spectator
- Can affect view experience due to increased TV breaks and time outs