Socio-cultural influences Flashcards
what are the social groups
gender
race
Ethnicity/race/religion
Family and friends
disability
how does gender affect participation in sport?
. media coverage: not as many elite women’s sports are shown on TV – such as netball.
. Role models: fewer female sports icons means some women feel discouraged
. sexism: some sports are viewed as traditionally male sports
how does ethnicity affect participation in sport?
. stereotyping: people from an ethnic minority background often limited to sports associated with ethnicity
. culture/religion: religious traditions such as fasting and may prevent people from being able to participate in sport
how does age affect participation in sport?
. socio – economic factors: may not have the funding to spend on sport
. Available leisure time: less free time when you’re older due to families and jobs.
. Media coverage: tends to be younger people portrayed in sports – could discourage older people.
. attitudes: views that certain sports are for younger people
how does family and friends affect participation in sport?
. family and friends: can I have a positive impact and encourage people to participate?
. Attitudes: maybe positive or negative
how does disability affect participation in sport?
. Accessibility: less teachers/coaches and local facilities.
. Media coverage: increased media coverage of para – sports likely to encourage new people.
what are the advantages to performers of technology in sport?
Performance analysis can improve performance
Use technology to ask official to review decisions
what are the disadvantages of technology to performers in sport?
Not always available – equipment is too expensive
Too many reviews can disrupt the play of the sport
what are the positive impacts of technology to officials in sport?
Provide additional help to make decisions
Officials can communicate with each other
Reinforce and confirms good decisions
What are the disadvantages of technology to officials in sport?
can undermine officials rulings
Some officials may be too reliant on technology and make fewer on– field decisions
what are the advantages of technology in sport?
Makes competition more fair
Guarantees correct decisions to be made
what are the disadvantages of technology in sport?
Too many reviews can disrupt play, slow it down and annoy performers, officials and spectators
What are the positive impacts of technology to the audience in sport?
enable spectators to see how decisions are made
Provide spectators with confidence that decisions are made
Review process can add attention
what are the disadvantages of technology to the audience in sport?
Can cause poor spectator behaviour if a decision is not reviewed
Can cause issue if spectators have been watching online/TV doesn’t have access to technology
What are the advantages of technology to sponsors in sport?
Insures Fairplay and helps sport project good image
what are the disadvantages of technology to sponsors in sport?
Technology is not available on all levels of sport
what are some examples of technology a performer would use?
. New clothing/footwear.
. Training equipment.
. Fitness equipment
What are some examples of technology an audience would use?
. Big screens in stadium
. Interactive sport apps.
what are some examples of technology a coach would use?
. Video analysis software.
. GPS and tracking data.
what are examples of technology officials would use?
. VAR.
. goal line tech
. hawkeye
define commercialisation
The management of exploitation of a person organisation or activity in a way to make money
define media
A diverse range of technology that acts as a means of mass communication
define sponsorship
Provision of funds or other forms of support to an event activity or person or organisation in return for some kind of commercial return
what is the golden triangle?
It refers to the way in which sponsorship media and sport are linked
how are sport and media linked?
Sport relies media, media, commercialised sport and media relies on sport produce entertainment
how are sport and sponsorship linked
Sport relies on sponsors to fund new technology, sporting events, coaching et cetera and sponsors rely on sport promoting and advertising their brand
how was sponsorship media linked?
Sponsorship relies on media to commercialise their brand and product was media relies on the sport which they sponsored
What are the types of media?
television
Radio
Press (newspapers )
Films
Internet
Social media
what are the positives of media?
. Raise awareness of sport.
. promotes healthy active lifestyle.
. Presents positive, positive and inspiring role models.
. Motivates people to take part in sport.
What are the negatives of media?
. intrudes on performers privacy.
. Undermines peoples confidence and career.
. Showcases negative values and behaviour.
. Reduces spectator attendance.
what are the types of sponsorship?
Individual sponsors
Team and club sponsors
Sport sponsers
Event sponsers
what are the advantages of an individual sponsor?
It covers the cost of kit equipment and accommodation, et cetera
what are the advantages of a team and club sponsor?
It provides kit equipment, grounds, clubhouse maintenance, et cetera
what are the advantages of a sport sponsor?
Pays for coaching and coaching development, beginner programs and talent development
What are the benefits of an event sponsor?
covers venue hire, catering, hospitality, publicity, programs and official costs
What are the disadvantages of sponsors?
. Sponsors can be limited or easily withdrawn – no security.
. A performer can become reliant on a particular sponsor – which could pull out.
. Some sponsors (E.G. alcohol) gives bad image to sport.
. general sponsors only sponsor the elite few
What are the benefits for a sponsor?
. raise awareness of companies/brand.
. Advertises product and service.
. Promotes positive and healthy image for their brand.
. Improves company reputation.
what are the disadvantages for a sponsor?
. Uncertain investments – sporting success is not guaranteed.
. If performers behave poorly, it reflects badly on the sponsor.
