Socio-cultural influences

Question 1

what are the social groups

Answer 1

gender
race
Ethnicity/race/religion
Family and friends
disability

Question 2

how does gender affect participation in sport?

Answer 2

. media coverage: not as many elite women’s sports are shown on TV – such as netball.
. Role models: fewer female sports icons means some women feel discouraged
. sexism: some sports are viewed as traditionally male sports

Question 3

how does ethnicity affect participation in sport?

Answer 3

. stereotyping: people from an ethnic minority background often limited to sports associated with ethnicity
. culture/religion: religious traditions such as fasting and may prevent people from being able to participate in sport

Question 4

how does age affect participation in sport?

Answer 4

. socio – economic factors: may not have the funding to spend on sport
. Available leisure time: less free time when you’re older due to families and jobs.
. Media coverage: tends to be younger people portrayed in sports – could discourage older people.
. attitudes: views that certain sports are for younger people

Question 5

how does family and friends affect participation in sport?

Answer 5

. family and friends: can I have a positive impact and encourage people to participate?
. Attitudes: maybe positive or negative

Question 6

how does disability affect participation in sport?

Answer 6

. Accessibility: less teachers/coaches and local facilities.
. Media coverage: increased media coverage of para – sports likely to encourage new people.

Question 7

what are the advantages to performers of technology in sport?

Answer 7

Performance analysis can improve performance

Use technology to ask official to review decisions

Question 8

what are the disadvantages of technology to performers in sport?

Answer 8

Not always available – equipment is too expensive

Too many reviews can disrupt the play of the sport

Question 9

what are the positive impacts of technology to officials in sport?

Answer 9

Provide additional help to make decisions

Officials can communicate with each other

Reinforce and confirms good decisions

Question 10

What are the disadvantages of technology to officials in sport?

Answer 10

can undermine officials rulings

Some officials may be too reliant on technology and make fewer on– field decisions

Question 11

what are the advantages of technology in sport?

Answer 11

Makes competition more fair

Guarantees correct decisions to be made

Question 12

what are the disadvantages of technology in sport?

Answer 12

Too many reviews can disrupt play, slow it down and annoy performers, officials and spectators

Question 13

What are the positive impacts of technology to the audience in sport?

Answer 13

enable spectators to see how decisions are made

Provide spectators with confidence that decisions are made

Review process can add attention

Question 14

what are the disadvantages of technology to the audience in sport?

Answer 14

Can cause poor spectator behaviour if a decision is not reviewed

Can cause issue if spectators have been watching online/TV doesn’t have access to technology

Question 15

What are the advantages of technology to sponsors in sport?

Answer 15

Insures Fairplay and helps sport project good image

Question 16

what are the disadvantages of technology to sponsors in sport?

Answer 16

Technology is not available on all levels of sport

Question 17

what are some examples of technology a performer would use?

Answer 17

. New clothing/footwear.
. Training equipment.
. Fitness equipment

Question 18

What are some examples of technology an audience would use?

Answer 18

. Big screens in stadium
. Interactive sport apps.

Question 19

what are some examples of technology a coach would use?

Answer 19

. Video analysis software.
. GPS and tracking data.

Question 20

what are examples of technology officials would use?

Answer 20

. VAR.
. goal line tech
. hawkeye

Question 21

define commercialisation

Answer 21

The management of exploitation of a person organisation or activity in a way to make money

Question 22

define media

Answer 22

A diverse range of technology that acts as a means of mass communication

Question 23

define sponsorship

Answer 23

Provision of funds or other forms of support to an event activity or person or organisation in return for some kind of commercial return

Question 24

what is the golden triangle?

Answer 24

It refers to the way in which sponsorship media and sport are linked

Question 25

how are sport and media linked?

Answer 25

Sport relies media, media, commercialised sport and media relies on sport produce entertainment

Question 26

how are sport and sponsorship linked

Answer 26

Sport relies on sponsors to fund new technology, sporting events, coaching et cetera and sponsors rely on sport promoting and advertising their brand

Question 27

how was sponsorship media linked?

Answer 27

Sponsorship relies on media to commercialise their brand and product was media relies on the sport which they sponsored

Question 28

What are the types of media?

Answer 28

television
Radio
Press (newspapers )
Films
Internet
Social media

Question 29

what are the positives of media?

Answer 29

. Raise awareness of sport.
. promotes healthy active lifestyle.
. Presents positive, positive and inspiring role models.
. Motivates people to take part in sport.

Question 30

What are the negatives of media?

Answer 30

. intrudes on performers privacy.
. Undermines peoples confidence and career.
. Showcases negative values and behaviour.
. Reduces spectator attendance.

Question 31

what are the types of sponsorship?

Answer 31

Individual sponsors
Team and club sponsors
Sport sponsers
Event sponsers

Question 32

what are the advantages of an individual sponsor?

Answer 32

It covers the cost of kit equipment and accommodation, et cetera

Question 33

what are the advantages of a team and club sponsor?

Answer 33

It provides kit equipment, grounds, clubhouse maintenance, et cetera

Question 34

what are the advantages of a sport sponsor?

Answer 34

Pays for coaching and coaching development, beginner programs and talent development

Question 35

What are the benefits of an event sponsor?

Answer 35

covers venue hire, catering, hospitality, publicity, programs and official costs

Question 36

What are the disadvantages of sponsors?

Answer 36

. Sponsors can be limited or easily withdrawn – no security.
. A performer can become reliant on a particular sponsor – which could pull out.
. Some sponsors (E.G. alcohol) gives bad image to sport.
. general sponsors only sponsor the elite few

Question 37

What are the benefits for a sponsor?

Answer 37

. raise awareness of companies/brand.
. Advertises product and service.
. Promotes positive and healthy image for their brand.
. Improves company reputation.

Question 38

what are the disadvantages for a sponsor?

Answer 38

. Uncertain investments – sporting success is not guaranteed.
. If performers behave poorly, it reflects badly on the sponsor.