Socio-cultural influences Flashcards

(38 cards)

1
Q

what are the social groups

A

gender
race
Ethnicity/race/religion
Family and friends
disability

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2
Q

how does gender affect participation in sport?

A

. media coverage: not as many elite women’s sports are shown on TV – such as netball.
. Role models: fewer female sports icons means some women feel discouraged
. sexism: some sports are viewed as traditionally male sports

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3
Q

how does ethnicity affect participation in sport?

A

. stereotyping: people from an ethnic minority background often limited to sports associated with ethnicity
. culture/religion: religious traditions such as fasting and may prevent people from being able to participate in sport

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4
Q

how does age affect participation in sport?

A

. socio – economic factors: may not have the funding to spend on sport
. Available leisure time: less free time when you’re older due to families and jobs.
. Media coverage: tends to be younger people portrayed in sports – could discourage older people.
. attitudes: views that certain sports are for younger people

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5
Q

how does family and friends affect participation in sport?

A

. family and friends: can I have a positive impact and encourage people to participate?
. Attitudes: maybe positive or negative

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6
Q

how does disability affect participation in sport?

A

. Accessibility: less teachers/coaches and local facilities.
. Media coverage: increased media coverage of para – sports likely to encourage new people.

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7
Q

what are the advantages to performers of technology in sport?

A

Performance analysis can improve performance

Use technology to ask official to review decisions

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8
Q

what are the disadvantages of technology to performers in sport?

A

Not always available – equipment is too expensive

Too many reviews can disrupt the play of the sport

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9
Q

what are the positive impacts of technology to officials in sport?

A

Provide additional help to make decisions

Officials can communicate with each other

Reinforce and confirms good decisions

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10
Q

What are the disadvantages of technology to officials in sport?

A

can undermine officials rulings

Some officials may be too reliant on technology and make fewer on– field decisions

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11
Q

what are the advantages of technology in sport?

A

Makes competition more fair

Guarantees correct decisions to be made

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12
Q

what are the disadvantages of technology in sport?

A

Too many reviews can disrupt play, slow it down and annoy performers, officials and spectators

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13
Q

What are the positive impacts of technology to the audience in sport?

A

enable spectators to see how decisions are made

Provide spectators with confidence that decisions are made

Review process can add attention

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14
Q

what are the disadvantages of technology to the audience in sport?

A

Can cause poor spectator behaviour if a decision is not reviewed

Can cause issue if spectators have been watching online/TV doesn’t have access to technology

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15
Q

What are the advantages of technology to sponsors in sport?

A

Insures Fairplay and helps sport project good image

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16
Q

what are the disadvantages of technology to sponsors in sport?

A

Technology is not available on all levels of sport

17
Q

what are some examples of technology a performer would use?

A

. New clothing/footwear.
. Training equipment.
. Fitness equipment

18
Q

What are some examples of technology an audience would use?

A

. Big screens in stadium
. Interactive sport apps.

19
Q

what are some examples of technology a coach would use?

A

. Video analysis software.
. GPS and tracking data.

20
Q

what are examples of technology officials would use?

A

. VAR.
. goal line tech
. hawkeye

21
Q

define commercialisation

A

The management of exploitation of a person organisation or activity in a way to make money

22
Q

define media

A

A diverse range of technology that acts as a means of mass communication

23
Q

define sponsorship

A

Provision of funds or other forms of support to an event activity or person or organisation in return for some kind of commercial return

24
Q

what is the golden triangle?

A

It refers to the way in which sponsorship media and sport are linked

25
how are sport and media linked?
Sport relies media, media, commercialised sport and media relies on sport produce entertainment
26
how are sport and sponsorship linked
Sport relies on sponsors to fund new technology, sporting events, coaching et cetera and sponsors rely on sport promoting and advertising their brand
27
how was sponsorship media linked?
Sponsorship relies on media to commercialise their brand and product was media relies on the sport which they sponsored
28
What are the types of media?
television Radio Press (newspapers ) Films Internet Social media
29
what are the positives of media?
. Raise awareness of sport. . promotes healthy active lifestyle. . Presents positive, positive and inspiring role models. . Motivates people to take part in sport.
30
What are the negatives of media?
. intrudes on performers privacy. . Undermines peoples confidence and career. . Showcases negative values and behaviour. . Reduces spectator attendance.
31
what are the types of sponsorship?
Individual sponsors Team and club sponsors Sport sponsers Event sponsers
32
what are the advantages of an individual sponsor?
It covers the cost of kit equipment and accommodation, et cetera
33
what are the advantages of a team and club sponsor?
It provides kit equipment, grounds, clubhouse maintenance, et cetera
34
what are the advantages of a sport sponsor?
Pays for coaching and coaching development, beginner programs and talent development
35
What are the benefits of an event sponsor?
covers venue hire, catering, hospitality, publicity, programs and official costs
36
What are the disadvantages of sponsors?
. Sponsors can be limited or easily withdrawn – no security. . A performer can become reliant on a particular sponsor – which could pull out. . Some sponsors (E.G. alcohol) gives bad image to sport. . general sponsors only sponsor the elite few
37
What are the benefits for a sponsor?
. raise awareness of companies/brand. . Advertises product and service. . Promotes positive and healthy image for their brand. . Improves company reputation.
38
what are the disadvantages for a sponsor?
. Uncertain investments – sporting success is not guaranteed. . If performers behave poorly, it reflects badly on the sponsor.