Socio-cultural Influences Flashcards
What are the 5 social groups that affect engagement patterns?
Gender
Age
Race/Religion/Culture
Family/Friends/Peers
Disability
What are the barriers for females participating in sports?
Sexism/stereotypes
Media coverage
Role models
Accessibility to clubs
Familiarity
Attitudes
How does gender affect participation?
Men’s sports dominate the media, contributes to fewer opportunities and less funding for women and fewer female role models
Gender tagging (sports associated with either men or women)
e.g. netball considered a feminine sport, boxing masculine sport. Can influence persons decision to participate in sport
What stereotypical views has women’s participation been affected by?
Women lack strength/endurance
Competitive women aren’t feminine
Women who train hard and develop muscles become more ‘male-like’ and have sexual orientation questioned
How does age affect participation?
A club may not provide for all age groups affecting what sport’s an individual will take up.
Age can affect ability to participate
e.g. weight lifting can be damaging to children
physical sports like rugby can be too demanding for elderly
How does race/religion/culture affect participation?
Some religions have strict guidelines affecting decisions to participate
e.g. some christians may not play sports on Sunday
Taking up a sport may be influenced by ethnic background
e.g. cricket is very popular among asian countries
Lack of role models
Racism
How do family affect participation?
Relatives may encourage you to take part in a sport and offer financial and emotional support. Can be introduced from an early age
Family commitments can affect available leisure time
Family members can be seen as role models
How do friends/peers affect participation?
Can influence what sport you take up. Peer pressure can lead you to an activity and is easier than going alone to a club
How can disability affect participation?
often stereotyped as being unable to take part in physical activity
Paralympics helped raise the profile of disabled sports
How have sports been adapted to disabilities?
wheelchair basketball
sitting volleyball
blind football
What are the three main categories of disabilitiy?
Mobility impairment - limits use of a body part
Sensory impairment - visual/audio/kinaesthetic
Mental impairment - neurological, cerebral issues
What are the factors influencing participation?
Attitudes
Role models
Accessibility
Media coverage
Sexism/stereotyping
Culture/religion/religious festivals
Family commitments
Available leisure time
Familiarity
Education
Disposable income
Adaptability/inclusiveness
What is Post Drop school drop-out?
the reduction in participation levels in young adults after they leave school
What is a barrier to participation?
an obstacle that prevents a group within a society from participating in sport or physical activity and therefore reduces overall levels of participation
What is a social group?
People who interact with one another, share similar characteristics, and have a sense of unity
What is commercialisation?
the process by which a new product or service is introduced into the general market
What is the golden triangle?
the financial relationship between sport, sponsorship and media
How is sport and sponsorship linked?
Sports teams use money from sponsors to invest in facilities, players, coaches.
Companies sponsor teams, events and performers to promote their products to a wider audience
What are the types of sponsorship?
finance
equipment
facilities
How are sports and media linked?
Sports teams profit financially and benefit from increased awareness and exposure
Media pays for rights to broadcast sporting events
Media coverage can inspire people to participate in sport
How are sponsorship and media linked?
Media, which includes television, radio, internet and press, provide sponsors with a wider audience to promote their product or service
Can result in greater sponsorship for sports
What are the effects of commercialisation on performers?
+ increased income
+ better equipment & facilities
- loss of privacy & free time
- increased pressure to win
What are the effects of commercialisation on sports?
+ increased awareness
+ increased media coverage
- less funding for minority sports
- media can influence scheduling
What are the effects of commercialisation on officials?
+ income and opportunities to travel
- more scrutiny and negative publicity if officials make poor decisions
What are the effects of commercialisation on spectators?
+ more coverage
+ better equipment & facilities
- higher costs of attending events and merchandise
What are the effects of commercialisation on sponsors?
+ increased awareness and sales
- negative publicity if sponsored players or teams cheat, misbehave or perform badly
What is Hawkeye?
optical ball tracking device used as an aid to officiating in tennis and cricket
What is Television Match Official (TMO)?
used in rugby union and rugby league to make decisions using replays of incidents
What are the effects of technology on performers?
+ improved performance e.g. new bike parts making bikes quicker
+ improved analysis
- latest tech expensive
- can provide unfair advantage
What are the effects of technology on sports?
+ better facilities & security
+ improved performance/entertainment
- tech can fail
- may disrupt flow of play