Socio cultural influences Flashcards
Describe the engagement patterns of the social group: Gender
Women have more body fat upto 30% more, women have 2/3 of the strength of men, flexibility tends to be greater in women, boys overtake women in height, weight and strength
Describe the engagement patterns of the social group: Age
Reaction time descreases as you get older, strength increases with age until 30s, young children cannot cope with difficult tasks, injury and disease are more common as you get older
Describe the engagement patterns of the social group: Disability
Adapted activities, adapted equipment, disability classifications, provision
Identify a range of factors that can affect engagement
Attitudes, role models, education, media coverage, familiarity, income, inclusiveness, religion, sexism, family commitments
Describe the engagement patterns of the social group: Family/friends
Peers may encourage you or discourage you from participation, parents often pay for travel, memberships, costs, peer pressure
Describe the engagement patterns of the social group: Race/religion/culture
Womens boxing, single sex rules in sport, dress codes, head and hair codes e.g. Sikh faith, religious dietary guidelines
What is the Golden triangle?
The financial relationship between sport, sponsorship and the media
What is meant by sponsorship?
Where a company pays money to a team or individual in return for advertising their goods
Define commercialisation
Managing or exploiting an organisation or activity in a way designed to make a profit
Which sort of people can get sponsorship?
Individuals, teams, events, specifc sport, competitions
Identify different types of sponsorship
Financial, clothing, equipment, facilities
What are the positive effects of sponsorship on the performer/sport?
Sponsorship deals, promotion, more prize money, improves profile and image of the sport
What are the negative effects of sponsorship on the performer/sport?
Withdrawal of sponsorship, change of dates of events, clothing and equipment restrictions, inequality
What are the positive effects of sponsorship for the sponsor?
Advertising, image, tax relief, research and development
What is meant by the media?
The main ways that people communicate e.g. TV, radio, internet
Identify different types of the media
Social media, television, radio, the press, internet
What are the positive effects of the media on sport?
Promotes sport, raises popularity, increases participation, increased revenue, sponsorship, education
What are the negative affects of the media on sport?
Media pressure, TV directors influence, populairty, undermines officials, intrusion
What are the negative effects of technology on sport?
Changes sport, slows down the game
What are the positive effects of technology on sport?
Excitement, fairer, analysis of performance, improved design of sport, better viewing for spectators,
What are the positive effects of technology on officials?
Helps make correct decisions, communicate between officials
What are the negative effects of technology on officials?
Can be too reliant on technology, cost, slows game down
Whata is the positive and negative impact of technology on sponsors?
Helps advertise products, leading to more sales, injuries, cheating and losing can negatively affect sponsor.