social surveys Flashcards
who uses social surveys?
industry, commerce, academia, government.
why do we use socials surveys?
so information can be used to assist policy-making, decisions to assess consumer satisfaction or opinions.
what are the stages for social surveys?
need to identify, decide on methods and design the survey, conduct the survey, process responses, generate results, analyse results, disseminate.
when do you use questionnaires?
whenever. respondents complete form. can be done on email, website, mail, group panel., etc.
when do you use interviews?
telephone, face to face personal.
what do you need to think about before designing the survey?
geographical locations, who is the respondent, ethical issues, language issues.
what needs to be done before the survey?
risk assessment!
what do the interviewers need to do before the survey?
dress appropriately, risk assessment, stick to sampling instructions, deliver questions precisely etc.
what can be used to the data-entry system?
Excel, SPSS, Access
how to you analyse the data?
do the statistical tests, review the data for unexpected results, are they clear conclusions?
why is a trial phase beneficial?
to check that your data enables you to comment on your research questions.
how do you present your results?
in a report, research paper or presentation. provide detail required.
what are the ethics to do with social surveys?
respect for the person and their autonomy. justice, equity, good practice. respect for community, self, and colleagues.
what are the 6 key principles?
integrity, provide information, voluntary participation, avoid harm, respect confidentiality, full clarity of conflicts of interest.
what is integrity?
scientific quality and methodology must fit for purpose transparency in the conduct of the whole research.