social surveys Flashcards

1
Q

who uses social surveys?

A

industry, commerce, academia, government.

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2
Q

why do we use socials surveys?

A

so information can be used to assist policy-making, decisions to assess consumer satisfaction or opinions.

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3
Q

what are the stages for social surveys?

A

need to identify, decide on methods and design the survey, conduct the survey, process responses, generate results, analyse results, disseminate.

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4
Q

when do you use questionnaires?

A

whenever. respondents complete form. can be done on email, website, mail, group panel., etc.

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5
Q

when do you use interviews?

A

telephone, face to face personal.

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6
Q

what do you need to think about before designing the survey?

A

geographical locations, who is the respondent, ethical issues, language issues.

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7
Q

what needs to be done before the survey?

A

risk assessment!

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8
Q

what do the interviewers need to do before the survey?

A

dress appropriately, risk assessment, stick to sampling instructions, deliver questions precisely etc.

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9
Q

what can be used to the data-entry system?

A

Excel, SPSS, Access

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10
Q

how to you analyse the data?

A

do the statistical tests, review the data for unexpected results, are they clear conclusions?

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11
Q

why is a trial phase beneficial?

A

to check that your data enables you to comment on your research questions.

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12
Q

how do you present your results?

A

in a report, research paper or presentation. provide detail required.

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13
Q

what are the ethics to do with social surveys?

A

respect for the person and their autonomy. justice, equity, good practice. respect for community, self, and colleagues.

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14
Q

what are the 6 key principles?

A

integrity, provide information, voluntary participation, avoid harm, respect confidentiality, full clarity of conflicts of interest.

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15
Q

what is integrity?

A

scientific quality and methodology must fit for purpose transparency in the conduct of the whole research.

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16
Q

why must you provide information?

A

participants need full information about the study, potential risks, purpose of the study, etc.

17
Q

why must it be voluntary participation?

A

they should be asked to participate. not obliged to answer all the questions.

18
Q

why must you avoid harm?

A

duty to protect participants from potential risk- physical, psychological, legal risks.

19
Q

why should you respect confidentiality and anonymity?

A

no names recorded, can remain anonymous. no names used in reportings.

20
Q

why do you need to ensure there are no conflicts of interest?

A

legal reasons.

21
Q

how do you design a questionnaire?

A

meet the objective of the research, obtain the most complete and accurate information. decide what information is required, draft questions and put questions in meaningful order and format, pilot results. amend questionnaire as necessary.

22
Q

what are the important considerations with questionnaires?

A

the anonymity of respondent, question sequence, length of the questionnaire, the effort required, coding of questions, use of funnel approach

23
Q

what are the advantages of closed questions?

A

easy to answer, data is easy to analyse, easy to compare answers, good for large samples.

24
Q

what are the disadvantages of closed questions?

A

the very limited response, restricted to pre-determined list, don’t allow respondents to raise unexpected issues, don’t allow respondents to explain or qualify their answer.

25
Q

what are the advantages of open questions?

A

explanatory work, secure qualitative evidence, studies change in levels of awareness, to get the respondent to crystallize thoughts on issues.

26
Q

what are the disadvantages of open questions?

A

difficult to record answers, time-consuming, more difficult to answer, may not give a relevant answer.

27
Q

what should you avoid during a social survey?

A

unfamiliar words, negative words, broad concepts, two questions at once, overlapping alternatives, memory dependent questions, etc.

28
Q

why are social surveys beneficial?

A

investigating environmenta attitudes and actions.

29
Q

why are social surveys important for environmental science?

A

public awareness needed to ensure action takes place. it can help scholars publish journals and increase awareness and knowledge.

30
Q

why do you need to use statistical tests for your results?

A

to review and show the data in a mathematical term.