SOCIAL - Social Influence Flashcards
Compiance
Publicly adopting the views of the majority but having differentiated or conflicting ideas internally
It is temporary and superficial
Internalisation
The behaviour of belief/s of the majority are adopted into the individuals own belief system
Deepest most permanent level of conformity
Normative social influence
Based on our desire to be liked
Publicaly going along with the majority but privately maintaining one’s own views
Compliance is a result of this
Informational social influence
Based on our desire to be right
We look to others in ambiguous situations for guidance and what is the correct way to behave.
Internalisation is a result of informative social influence
How might cultural differences impact conformity
Cultures can either be individualistic (western) of collectivistic (Asian & African where large family groups are important)
Bond and Smith found the following levels of conformity on Asch-like tasks:
Collectivist: 37%
Individualistic: 25%
Real life example of minority influence
The suffragettes
The nazis
Internal locus of control
What happens in your life is a result of your own actions
External locus of control
Life events are controlled by external facotors for example luck or the actions of others
What type of behaviour might someone with an internal locus of control exhibit?
Independent behaviour
What type of behaviour might someone with an external locus of control exhibit?
May be more likely to conform
What is identification?
when a person conforms to the role that society expects them to play.
Shown in Zimbardo’s prison experiment
Individuation
Not wanting to conform or appear the same as the majority to have a sense of individuality
Resistance
A response to not wishing to conform or be restricted
People respond through frustration and anger and there by rebelling
Disobedient morals
Seeing others refuse to obey authority which encourages disobedience
Define locus of control
Individual differences in people’s beliefs and expectations about what controls their life
Which 3 things may cause an individual to resist conformity?
1) Presence of a non-conforming peer
2) Internal locus of control
3) Desire for individuation
Which 3 things may cause an individual to resist obedience
1) Presense if disobedient peer
2) Internal locus of control
3) Reactance
What is meant by ‘disobedient peer’ as a reason for resistance to conformity?
Exposing people to the actions on a non’conforming model
Give 4 reasons for obedience
1) Buffers
2) Gradual commitment
3) Agentic shift
4) Legitimate authority
Explain buffers
Acts to protect person from the consequences of their behaviour.
Explain gradual commitment
Once we’ve agreed to a small concession, then in principle it becomes more difficult to refuse a larger one.
Explain legitimate authority
Society gives power or authority to certain people that they are able to exercise over others. ‘Blind obedience’ may lead to following commandments to commit immoral acts
Explain agentic shift
As autonomous individuals, conscientious and aware of the consequences of our behaviour.
~The agentic shift occurs~
As agentic individuals seeing ourselves as the puppets of others and no longer responsible for our actions.
Give 2 examples of how our society encourages obedience
School
Family
What is an intra-individual
A type of consistency where a person maintains a consistent position over time
What is a inter-individual
A type of consistency where there is an agreement among members of the minority group
What is the result of intra and inter-individualism
People may yield to a minority if they show either types of these consistencies.
3 ways in which minorities can influence the majority
Snowball effect
Group membership
The dissociation model
What is meant by the snowball effect
which study supports this idea of minority influence?
Van Avermaet
Once a few members of the majority start to move towards the minority others follow.
What is meant by group membership
which study supports this idea of minority influence?
Hogg & Vaughen
We are more likely to be influenced by those who we percieve to be similar to ourselves
What is mean by the disassociation model?
which study supports this idea of minority influence?
Mugny & Perez
Disassociation of the content from the source
What did Nemeth conclude about minority influence
It is achieved through the augmentation principle - If there are risks involved with taking a certain view then it is taken more seriously
Flexibility - if the consistent minority are seen as inflexible it is likely they wont change views
How did the suffragettes as a minority, influence social change
- Consistency: stuck b their political policies and aims
- Augmentation principle: Risked alot e.g. breaking laws. Emily Davison - died when she went on to the horse race course
- Both intra & inter individuals
