SOCIAL - Social Influence Flashcards
Compiance
Publicly adopting the views of the majority but having differentiated or conflicting ideas internally
It is temporary and superficial
Internalisation
The behaviour of belief/s of the majority are adopted into the individuals own belief system
Deepest most permanent level of conformity
Normative social influence
Based on our desire to be liked
Publicaly going along with the majority but privately maintaining one’s own views
Compliance is a result of this
Informational social influence
Based on our desire to be right
We look to others in ambiguous situations for guidance and what is the correct way to behave.
Internalisation is a result of informative social influence
How might cultural differences impact conformity
Cultures can either be individualistic (western) of collectivistic (Asian & African where large family groups are important)
Bond and Smith found the following levels of conformity on Asch-like tasks:
Collectivist: 37%
Individualistic: 25%
Real life example of minority influence
The suffragettes
The nazis
Internal locus of control
What happens in your life is a result of your own actions
External locus of control
Life events are controlled by external facotors for example luck or the actions of others
What type of behaviour might someone with an internal locus of control exhibit?
Independent behaviour
What type of behaviour might someone with an external locus of control exhibit?
May be more likely to conform
What is identification?
when a person conforms to the role that society expects them to play.
Shown in Zimbardo’s prison experiment
Individuation
Not wanting to conform or appear the same as the majority to have a sense of individuality
Resistance
A response to not wishing to conform or be restricted
People respond through frustration and anger and there by rebelling
Disobedient morals
Seeing others refuse to obey authority which encourages disobedience
Define locus of control
Individual differences in people’s beliefs and expectations about what controls their life