Social: Social Impact Theory (Bibb Latane 1981) Flashcards
1
Q
What are Sources?
A
Person exerting influence.
2
Q
What are Targets?
A
The person being influenced.
3
Q
What are the 3 laws of behaviour?
A
- Social force
- Psychosocial law
- Division of impact
4
Q
What is Social Force?
A
Force which is effected by the strength, immediacy, number of authority figures in relation to obedience.
5
Q
What is Strength?
A
How much power you believe the source has.
6
Q
What is Immediacy?
A
How recent the influence is and how close it is to you.
7
Q
What is Number?
A
More sources putting pressure, the more social force.
8
Q
What is Psychosocial Law?
A
First source of influence has most impact, then each source after generates less and less.
9
Q
What is the Division of impact?
A
Diffusion of responsibility - more of you there are the less personal responsibility each of you feel.
