Social - social identity theory

Question 1

Number

Answer 1

Depending on how many people are around you, can increase or decrease your obedience. More people asking you to obey leads to more prejudice.

Question 2

Immediacy

Answer 2

Refers to how close you are physically to the people/person asking you to obey. More likely to obey when they have a closer proximity to you.

Question 3

Strength

Answer 3

Refers to how close you are mentally to the person/people asking you to obey i.e. friends or family. Or someone who has a higher authority i.e. policeman/teacher.

Question 4

Multiplicative effect

Answer 4

The impact of each element multiplied together have a stronger effect than just an individual being used

Question 5

Divisional effect

Answer 5

strength of the source is divided into the three factors which could decrease the impact as will be harder to hit all three targets.

Question 6

STRENGTH - Milgram (variations)

Answer 6

Rundown office block and ordinary man show the importance of strength.
Use of telephone instructions shows the importance of immediacy.

Question 7

STRENGTH - Milgram + Berkowitz

Answer 7

confederates looking up at a building and seeing how many people would follow, showing the significance of number.

Question 8

STRENGTH - other theories (A)

Answer 8

Less reductionist than impact it takes into account situational factors more than agency theory does. Impact has a focus on the source, rather than the target.

Question 9

WEAKNESS - Mullen

Answer 9

Looked at studies using SIT and found that strength and immediacy were not consistent in their effects. Low validity and may not be credible.

Question 10

WEAKNESS - id

Answer 10

Individual differences
fails to look at personality such as authoritarian personality (a trait that makes you more likely to look up to an authority figure.

Question 11

WEAKNESS - reductionism

Answer 11

tries to boil human behaviour into smaller steps which may not be applicable to all.