Social Psychology - Studies Flashcards
CLASSIC = SHERIF CONTEMPORARY = BURGER
Aim of Milgram’s baseline study (1963)?
To investigate what level of obedience would be shown when ppts were told by a figure of authority to administer electric shocks to another person.
Sample of Milgram’s baseline study (1963)?
Milgram recruited a volunteer group of 40 men from New Haven, aged 20-50 years old, through newspapers and letters.
Procedure of Milgram’s baseline study (1963)?
They were introduced to 2 men; a mild mannered man and a second man; both were confederates.
A ppt was given the role of ‘teacher’ and a confederate was given the role of ‘learner’. (decided through a random allocation.)
The ppt had to ask the confederate a series of questions and when the confederate got the answer wrong, the participant had to give him an electric shock, even when no answer was given.
The electric shocks incremented by 15 volts at a time, ranging from
300V to 450V, where 330V was marked as ‘lethal’.
The experimenter’s role was to give a series of orders / prods when
the participant refused to administer a shock, which increased in
terms of demandingness for every time the participant refused to
administer a shock.
Results of Milgram’s baseline study (1963)?
Milgram found that all of the real ppts reached at least 300 volts.
12.5% stopped at
300V and 65% of ppts remained in the experiment until 450 volts, the max voltage.
Milgram did more than one experiment.
3 people had full-blown seizures.
Conclusions of Milgram’s baseline study (1963)?
Milgram concluded that people either obey out of fear or out of a desire to appear co-operative, even when they are aware it is against their better judgement. The results suggested that when faced with authority, people are highly obedient and influenced.
Generalisability of Milgram’s baseline study (1963)?
All males within a specific age group, same place, was conducted in 1960s, self selected sample; not generalisable.
Reliability of Milgram’s baseline study (1963)?
Can be replicated; variation studies, Burger’s study etc.
Standardised procedures.
Application of Milgram’s baseline study (1963)?
Can be applied to real life situations like the Holocaust in WW2. It also could explain the behaviour of the soldiers and their obedience.
Validity of Milgram’s baseline study (1963)?
Well standardised and obedience accurately operationalized; experimentally valid.
Artificial testing and ppts were aware they were being tested; low ecological validity.
Ethical issues of Milgram’s baseline study (1963)?
Ppts were deceived and did not give informed consent, moral strain and when the ppts tried to withdraw, the prods (pre-written commands) made it harder for the ppts.
Aim of Milgram’s Experiment 7 (telephonic instructions)?
To establish whether or not the proximity of the experimenter had an influence on the level of obedience displayed.
Aim of Milgram’s Experiment 7 (telephonic instructions)?
To establish whether or not the proximity of the experimenter had an influence on the level of obedience displayed.
Procedure of Milgram’s Experiment 7 (telephonic instructions)?
After giving the initial instructions to the teacher face to face, the experimenter left the room and continued to give instructions and prompted the teacher by telephone from another room.
Results of Milgram’s Experiment 7 (telephonic instructions)?
Milgram found that the number of ppts willing to administer the max voltage decreased from 65% to 22.5%. Many participants also cheated and missed out shocks or gave less voltage than ordered to rather than increasing the shock level when they were told.
Conclusions of Milgram’s Experiment 7 (telephonic instructions)?
He concluded that when the experimenter is not face to face with the participant, it is easier not to obey. The face to face interaction could be more effective than the telephonic instructions as the physical presence of the experimenter would be more imposing.
Aim of Milgram’s Experiment 10 (rundown office block)?
To see if the level of obedience was affected by the settings/surroundings.
Milgram changed the setting to Yale as many of his ppts said Yale was prestigious so they trusted the competence of the experimenter.
Procedure of Milgram’s Experiment 10 (rundown office block)?
Participants were led to believe it was a private research firm ‘Research Association of Bridgeport’ without apparent connection to Yale university but in commercial office. Participants were recruited through mail-shot recruitment and paid for their time as original study.