Research Methods Flashcards
What is the independent variable?
The thing we manipulate.
What is the dependent variable?
The thing we measure.
What is an extraneous variable?
Give two examples.
Any variable other than the independent variable that might potentially affect the dependent variable, therefore confusing the results.
Two examples would be participant and situational variables.
What is a confounding variable?
When the extraneous variable changes systematically with the IV.
What are demand characteristics?
When there are cues in a research situation that communicate to ppts what is expected of them and may then unconsciously affect a ppt’s behaviour.
What are the two types of self-reporting data?
Questionnaires and interviews.
What are questionnaires?
Respondents recording their own answers to predetermined questions. It is provided in written form and there is no face-to-face contact with another person.
Strengths for a questionnaire?
Respondents reveal more personal answers as they may be anonymous & record the data themselves
They are quick & easily repeated - large numbers of people can do it at the same time - quick info collected.
Weaknesses for a questionnaire?
Respondents answer questions a certain way that makes them look better as they don’t want to look foolish
If all statements in a set of statements are worded favourable/unfavourably - respondents can slip into agreeing/disagreeing with all of them.
What is an closed question?
Fixed number of possible answers. For example, yes/no questions.
They also provide quantative data.
What is an open question?
Allow the respondent to answer in any way they like.
For example, the questions begin with ‘how’ or ‘why’.
They also produce qualitative data.
What are ranked scale questions?
A kind of closed question whewre respondents are asked to give their views on a scale. For example, ‘from 1 - 10, how much do you like dogs?’ - 1 represents very negative, 10 represents very postive.
What are the strengths for closed questions?
They are easy to analyse as the data is quantitative (numbers) so conclusions can be easily drawn.
Objective answers can be made because the limited answers can easily be interpreted the same by researchers.
What are the weaknesses for closed questions?
They give a lack of detail.
Cannot express exact feelings because the researcher determined the choice of answers (limited question).
Data collection low in validity.
What are the strengths for open questions?
Provides rich detail answers as it allows people to express their answers freely.
Increases validity of data collected.
Unexpected findings - freely answered which means there can be unexpected findings that closed questions can’t obtain.
What are the weaknesses for open questions?
Difficult to draw conclusions because the answers are freely answered & not structured.
Each researcher would have different interpretations.
What is a structured interview?
Predetermined questions delivered by an interviewer.
What are strengths for a structured interview?
Can be easily repeated.
Easier to analyse.
The interviewer can provide extra information.
What are weaknesses for a structured interview?
The interviewer’s expectations can influence answers (researcher/interviewer bias)
Interviewees may feel reluctant to share info.
What are semi-structured interviews?
Some of the questions are predetermined, some are not.
Strengths of a semi-structured interview?
More detailed information can be obtained.
May access info that would not be obtained by predetermined questions.
Weaknesses of a semi-structured interview?
More affected by interviewer bias - the interviewer is making up questions on the spot and may ask leading questions.
Requires well-trained interviewers, which may be difficult to get (and makes the research more expensive).
What is an unstructured interview?
Where no questions are decied in advance.
Strengths of a unstructured interview?
(Same as semi-structured)
More detailed information can be obtained.
May access info that would not be obtained by predetermined questions.
Weaknesses of a unstructured interview?
(Same as semi-structured)
More affected by interviewer bias - the interviewer is making up questions on the spot and may ask leading questions.
Requires well-trained interviewers, which may be difficult to get (and makes the research more expensive).
What is random sampling?
A sample of ppts produced using a random technique so everyone has a chance at being selected.