social psychology research method Flashcards
Define the aim
The aim of a study is what the research question is - what the researcher wants to find out
Define hypothesis
A hypothesis is a statement that is set out in such a way that it is testable, what is to be measured is operationalized and how it is to be measured is operationalized too.
Define operationalization
Operationalisation of a variable is making it measurable in practice
What are the different types of hypotheses?
- Directional hypothesis
- Non-directional
- Experimental hypothesis
- Null hypothesis
Describe directional hypothesis
A directional hypothesis states the direction of the hypothesis, for example one condition is more than another
Describe non-directional hypothesis
A non-directional hypothesis states that there is a difference
Describe a null hypothesis
A null hypothesis is a statement of no difference
Define the experimental hypothesis
It is a statement about the effect of the independent variable on the dependant variable
Define questionnaires
Questionnaires are self-report data collection tools
Define self-report data
Self-report data are present when someone says something about themselves
Define peer-report data
Peer-report data are when someone who knows the participant answers questions about the participant
Describe the strength of self-report data
- The data collected is unbiased and valid
- The individual is answering about themselves, so the data are direct and not likely to be affected by the subjectivity of the researcher
- Subjectivity can come from the researcher’s views or the way questions are asked
- The subjectivity is good because this means that the data is more likely to be valid
- This is because the person concerned is giving the data themselves
Describe the weaknesses of self-report data
- People can be biased when reporting on their own feelings, attitudes, and behaviour
- This is because of social desirability, people might answer how they think they should answer, which won’t uncover their own meanings
Define objectivity
Objectivity is found when results are not affected by the researcher or by preconceived ideas
Define subjectivity
The data is affected by individuals, its interpretations is affected by the researchers opinions and knowledge.
What are the different methods that can be used to plan a questionnaire (how to collect the data from the questionnaire)
- A Likert-type/ranked scale item
- A rating scale item
- Identifying characteristics (for example circling characteristics you think apply to your best friend such as: mean, caring, unkind)
What is a pilot survey
- A pilot survey is carried out using friends and family as the respondents
- this tests questions for clarity and allows the researcher to make sure that the required information will be gathered
Define a response bias
A response bias is when someone starts off answering “no” to a few questions and continues to answer no, giving a pattern of responses
What are the strengths of questionnaires
The same questions are asked of all participants, using a set procedure
- There is little variation in how people are asked for the information, so the anwsers should not be affected by anything order than the opinions of the respondent
- This removes any researcher bias, if the researcher doesn’t affect the situation this increases validity as responses are not affected by anybody else - they are the real opinions of the participant
Questionnaires can be repeated easily
- They can be repeated easily because they use set procedures
- The same questions are asked of all participants
- This means they are cheap and replicable because the questionnaire can be easily administered again
- When a replicable study is repeated and similar data is gathered, the study is reliable so most questionnaires are reliable
What are the weaknesses of questionnaires
Questionnaires have to be administered and the way that they are administered challenges their reliability
- For example, on an occasion a female student might find respondents at a local shopping entre on Saturday and ask them the questions personally
- On another occasion, a male adult might find respondents at a golf club during Tuesday lunch time and leave the questionnaire at the bar for completion
- In these two instances, there are several differences that could affect the results such as the sample used
- A researcher conducting a questionnaire must control the way the questionnaire is administered but differences may still arise
Define close-ended questions
Closed questions are where there is a specific answer and no possibility of extending the answer
What are the strengths of close-ended questions
All respondents give standard answers so qualitative data can be turned into quantitative data
- The analysis is straightforward because one set of responses can be compared fairly with another set
- Percentages and averages can be calculated
Questions are the same for all respondents, the set of answers, and the question wording
- This can be used to make the sense of the question clear, if the meaning is the same for all respondents then the questionnaire is more reliable
- Questionnaires using closed questions are more reliable
What are the weaknesses of close-ended questions
They force a respondent to choose from a set of answers when the respondent might not agree with any of the answers
- If the respondents can’t say what they want to say, that makes their responses inaccurate and therefore not valid
- Questionnaires using closed questions may not be valid
The choice of answers could mean different things to different respondents
- For example unsure could mean “don’t know” or “sometimes yes and no” but would be scored the same, this would mean that the questionnaire is not producing valid data
Define open-ended questions
Open-ended questions are where the respondent can answer freely, without the response being constrained
What are the strengths of open-ended questions
The respondents are not forced into specific answers but can say what they want to say
- Open questions tend to obtain richer, more detailed data
- The questions can be interpreted by the respondents, if the question asks what the respondents think of prejudice, they reply can interpret what prejudice means to them personally
- Questionnaires using opened questions are more valid because they enable respondents to talk more about what they really think
What are the weaknesses of open-ended questions
- Open questions are difficult to analyze
- This is because the answers are likely to be detailed and different from one another
- There is also a difficulty in displaying the results after being analyzed because the data is qualitative so averages cannot be calculated and the data can’t be displayed in graphs or tables
- Respondents often fail to complete their answers
- The responses take longer and it is more difficult to think of the answer than it is to tick a forced-choice set of boxes
Define demand characteristics
It is when a participant can guess the aims of a study and so works to help the researcher which means data are not valid
Define standardized procedures/instructions
It is when what is said to the participant about a study is the same for all participants so that the findings are not different because of different instructions
Define social desirability
It is the tendency to answer in a way that is socially acceptable, and this would mean that the data is not valid
Define qualitative data
Qualitative data involves ideas and opinions, people relate a story in answer to a question
What data do open-ended questions produce?
Qualitative data
What are the strengths of qualitative data
They give detailed information on a subject and allow in-depth analysis
- In-depth analysis of the way people think adds useful understanding to their thought processes and why they think the way that they do
Qualitative data produces more valid data
- This is because respondents can say what they really think about an issue and give an in-depth explanation
What are the weaknesses of qualitative data
They are hard to analyse in order to compare responses
- Answers might be so different that they are difficult to cateogrise, and the results can be long and hard to summarise
Qualitative data may be hard to gather because respondents might be reluctant to give an in-depth response
- In questionnaires, respondants tend to miss out open questions, perhaps they take too long to answer
- It takes a long time to gather such data compared with gathering quantitative data
Describe thematic analysis
Thematic analysis means that the researcher identifies a limited number of themes that reflect their data, by going into great detail in studying their data to develop the themes.
Define coding
Coding refers to interpreting and grouping data, coding might take the form of interpreting every idea so that ideas can be grouped
What are the steps of thematic analysis
- Gather qualitative data using a questionnaire or interview
- Begin a reflexive journal to log the process of carrying out the thematic analysis so that the process is transparent
- Transcribe the data using no interpretation
- Appoint coders, the researcher can be the coder themselves. Coders might not know the aims of the study which can help with the reliability of the results
- Each piece of data has to be identified as an idea to shorten what was said and make it manageable
- From the ideas, the coder will identify the themes, an idea can be a theme of its own
- Themes are named and then the analysis can be reviewed to check where the data fit and to reconsider the ideas in the themes generated
- Write up the results
What is a reflexive journal
It is a record of the whole thematic analysis process, from starting with the raw data
What are the strengths of thematic analysis
- Thematic analysis is a way of reducing a large amount of data into a manageable summary and conclusion, without losing the validity of the data if the analysis is done well
- It encourages the researcher to derive themes from the data rather than impose pre-selected themes, this increases the validity of the conclusions
What are the weaknesses of thematic analysis?
- Identifying some themes at the start might be easy but identifying a limited number of themes that represent the data fully is much more difficult and requires time as well as skill from the researcher, it is time consuming
- The researchers might have themes in mind when doing the initial coding, so validity might be in doubt. The themes come from the researcher rather than from the data as is the intention. It is the case that sometimes a thematic analysis might be driven by theory which is the intention and validity may be questioned.
Define quantitative data
Quantitative data involve numbers or percentages of people stating an opinion etc
What data do close-ended questions produce?
Quantitative data
What are the strengths of quantitative data?
- They are reliable because the way that they are gathered is controlled sufficiently well for the test to be repeated to see if similar results are found
- The researcher puts controls into place to make sure that any test can be repeated and give the same results, control of the setting and tools used is important
What are the weaknesses of quantitative data?
- Respondents may be guided by how the questions are set that they do not answer truthfully
- When writing their opinions in answer to an open-ended question, they are unlikely to lie and rather to skip out the question
- They may be influenced by demand characteristics as there is a forced-choice of answers which may aim at the point of the questionnaire. They might want to help the researcher so they give the answers they think are wanted.
- There may be a response bias
- If the question is listed so that respondents are likely to answer no to a number of questions in a pattern, they might continue to answer no out of habit. It is also possible that a respondent may have a personality trait to disagree or agree all the time.
When are interviews chosen instead of questionnaires?
- When some questions need to be explored more in depth
- When the respondent may need reassurance
- When access is difficult
Describe structured interviews
- Follows a set format
- It is a questionnaire administered by an individual, there may be extra instructions for using the questionnaire such as how to expand on answers
- They are useful for gathering quantitative and qualitative data, the results can be compared between respondents
- They can be carried out over the phone or face-to-face
- They are strongly planned and are more replicable so are likely to yield reliable data
Describe unstructured interviews
- Involve questions that are not in a set format which allows the interviewer to explore the area with further questions arising from the respondent’s answers
- They are useful when depth and detail are required and when less is known about the topic in question so that issues can be explored
- Qualitative data are gathered, with corresponding richness and variety
Describe semi-structured interviews
- Have set questions, some of which can be explored by the interviewer
- Can produce qualitative and quantitative data and can offer insight as well as data that can be compared between respondents
- A semi-structured interview can be replicable, having set questions, and allow the respondent to lead so getting more valid data
Define unstructured interviews
Unstructured interviews means open for the respondent to lead the questions and the course of the interview
Define structured interviews
Structured interviews means closed and predetermined so that a respondent has no options and does not lead the direction of the interview
Define semi-structured interviews
Semi-structured interview means some fixed questions and some structure regarding what will be asked, there is room for the respondent to lead the direction of the question
What data do interviews gather and why?
- They gather mostly qualitative data in the form of a story or attitudes
- There can be some quantitative data such as age, length of time in a job, and other personal data
- The more structured the interview the more likely it is to include quantitative data, the less structured the more qualitative data is likely to be gathered
What data do structured interviews gather?
Mostly quantitative and some qualitative