Social Psychology: Conformity to Minority Influence

Question 1

Name a study that does research into conformity to minority influence

Answer 1

Moscovici 1969

Question 2

What did Moscovici do?

Answer 2

Moscovici tested a group of 32 groups of women, 6 in each. In each group were 2 confederates and 4 real participants. Participants were given a presentation showing 36 different shades of blue.

Question 3

What did Moscovici Find?

Answer 3

Moscovici found that participants agreed with the minority on 8.42% of the trials saying the slides were green. When the confederates were inconsistent, however agreement was reduced to 1.25%

Question 4

Name the two reasons that people Conform

Answer 4

> Normative Social Influence

> Informational Social Influence

Question 5

What is Normative Social Influence?

Answer 5

Normative Social Influence is based on our desire to be liked. We conform because we think that others will approve of and accept us.

Question 6

What is Informational Social Influence?

Answer 6

Informational Social Influence is the result of wanting to look right - looking to others for the right answer and how to behave.