Social Psychology: attitudes & social cognitions Flashcards
Social pscyhology definition
examines influences of social processes on the way people think, feel, behave in a social context
= attitudes, perceptions, motives, group/intergroup, interpersonal processes
Attitudes
= + or - evaluation of people, objects, ideas
3 components of an attitude
- affective (emotional/evaluative)
- behavioural disposition
- cognitive belief
Attitudes
Role of attitudes
attitude strength = durability/impact
importance = personal relevance, psychosocial significance, more important = in strength
accessibility = eas of an attitude coming to mind, high = rapid/auto primed by evironment
cogntive complexity = intricacy of thoughts about different attitude objects
Attitudes
Attitudes and behaviour
not always indicative of behaviour
can predict actions IF attitude + action are both relatively specific
attitude is one of many influences
action is higher if part of a group with similar attitudes
shaped by personal experience = influence action
Attitudes
Changing attitudes - persuasion
= deliberate efforts to change attitude
- source
- message
- channel
- context
- receiver
Attitudes
Elaboration likelihood model
how likely it is that people will focus their cognitive process to elaborate on a persuasive message
central routes = think carefully, weigh argument, higher processing
peripheral routes = less rational, bypasses cortex straight to limbic system (gut, heart)
Attitudes: persuasian by own actions
DISSONANCE THEORY
Cognitive dissonance
= attitude change
state of conflict after making a decision, action, exposed to info that is contrary to beliefs ect
eg: smothing is dangerous BUT still smoke
conflict = psychological tension, motivates individual to change attitude to eliminate unpleasant feelings
Attitudes: persuasian by own actions
DISSONANCE THEORY
Dissonance reduction
decrease unpleasant feelings reinforce attitude change
- modify behaviour
- rationalise/defend attitude
- add cognitive consonant
- ignore dissonance
Attitudes: persuasian by own actions
SELF PERCEPTION THEORY (Bem)
people infer own attitudes, emotions, internal states by observing own behaviour
figure ourt WHY they act the way they do
- acting now
- acted in the past
ambiguous situations and unfamiliar events
Social cognition
Perceiving other people
first impressions = initial perception, affect future beliefs about them, frame of reference/schemas
halo effect = attribution of additional positive characteristics to someone who is physically attractive
minimal info = guide info processing about people + r/ships
Social cognition
Prejudice
schemas essential for social cognition
awry schematic processing = stereotypes/prejudice
prejudice IS an attitude (ABC)
prejudice = prejudgement, learned attitude, neg feelings/beliefs that justify attitude + behavioural intentionto avoid, control, dominate
Social cognition
Origins of prejudice
in-group bias
evaluation of own group as better
racism, sexism, ageism
Social cognition
Reversing prejudice
Muzafer Sherif = reducing hositlity requires contact AND cooperation to superordinate goals
contact hypotheses
Elliot Aronson = jigsaw classrooms
Social cognition
Attribution
attribution = process of inferring causes of mental states + behaviours of self and others
external attributions = behaviour due to the situation
internal attributions = behaviour reflects person
Social cognition
Attribution - intuitive psychologists
rely on intuitive theories, frame hypotheses, collect data on self/others, draw conclusions
dispositional + situational causes