Social Psychology Flashcards
Social Psychology
•Examines how people affect one another, and it looks at the power of the situation
Situationism
•Refers to the view that our behavior and actions are determined by our immediate environment and surroundings
Dispositionism
•Holds that our behavior is determined by internal factors
Internal Factor
•An attribute of a person and includes personality traits and temperament
Fundamental Attribution Error
- Tendency to explain someone’s behavior based on internal factors, such as personality or disposition
- Underestimate the influence that external factors, such as situational influences, have on another person’s behavior
Individualistic Culture
•Focuses on individual achievement and autonomy, have the greatest tendency to commit the fundamental attribution error
Collectivistic Culture
•Focuses on communal relationships with others, such as family, friends, and community – less likely to commit the fundamental attribution error
Actor-observer Bias
•The phenomenon of attributing other people’s behavior to internal factors while attributing our own behavior to situational forces
Self-serving Bias
•Tendency of an individual to take credit by making dispositional or internal attributions for positive outcomes but situational or external attributions for negative outcomes
Attribution
•A belief about the cause of a result
Three Dimensional Model of Attribution
- Locus of Control (internal vs external)
- Stability (stable vs unstable) – extent to which the circumstances that result in a given outcome are changeable
- Controllability (controllable vs uncontrollable) – extent to which the circumstances that are associated with a given outcome can be controlled
Just-world Hypothesis
•The belief that people get the outcomes they deserve
Social Roles
•A pattern of behavior that is expected of a person in a given setting or group
How do Social Roles Influence your Behavior
•Social roles are defined by culturally shared knowledge – everyone in a given culture knows what behavior is expected of a person in a given role
Social Norms
•A group’s expectation of what is appropriate and acceptable behavior for its member
Script
•Refers to a person’s knowledge about the sequence of events expected in a specific setting
Stanford Prison Experiment
- Conducted in 1971; Philip Zimbardo
- A social psychology experiment that attempted to investigate the psychological effects of perceived power, focusing on the struggle between prisoners and prison officers
Attitude
•Our evaluation of a person, an idea, or an object
Cognitive Dissonance
•Defined as psychological discomfort arising from holding two or more inconsistent attitudes, behaviors, or cognition (thoughts, beliefs, or opinions)
Festinger’s Theory of Cognitive Dissonance
•States that when we experience a conflict in our behaviors, attitudes, or beliefs that runs counter to our positive self-perceptions, we experience psychological discomfort
The Effect of Initiation
- An experiment conducted by Aronson and Mills
- Hypothesis: participants who underwent a severe initiation to join a group expressed more liking toward the group than participants who underwent a mild or no initiation
- Participants who underwent a difficult initiation process to join the group rated the group more favorably than did participants with an easy initiation or no initiation
Persuasion
•The process of changing our attitude toward something based on some kind of communication
Carl Hovland and Yale Attitude Change Approach
- Describes the condition under which people tend to change their attitudes
- Demonstrated that certain features of the source of a persuasive message, the content of the message, and the characteristics of the audience will influence the persuasiveness of a message
Elaboration Likelihood Model of Persuasion
•Considers the variables of the attitude change approach – that is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are used to determine when attitude change will occur
Elaboration of Likelihood Model of Persuasion - Central Route
- Logic driven and uses data and facts to convince people of an argument’s worthiness
- Audience – motivated, analytical
- Processing – high effort, evaluate message
- Persuasion – lasting change in attitude
Elaboration of Likelihood Model of Persuasion - Peripheral Route
- An indirect route that uses peripheral cues to associate positivity with the message
- Relies on association with positive characteristics such as positive emotions and celebrity endorsement
- Audience – not motivated and analytical
- Processing – low effort, persuaded by cues outside of message
- Persuasion – temporary change in attitude
Foot-in-the-door Technique
•Persuader gets a person to agree to bestow a small favor or to buy a small item, only later request a larger favor or purchase of a bigger item
Principle in Consistency
•Our past behavior often directs our future behavior, and we have a desire to maintain consistency once we have committed to a behavior
Confederate
- Refers to a person who is aware of the experiment and works for the researcher
- Used to manipulate social situations as part of the research design
Conformity
•Refers to the change in a person’s behavior to go along with the group, even if he does not agree with it
Compliance
•Going along with a request or demand
Asch Effect
•The influence of the group majority on an individual’s judgement
Factors associated:
•The size of majority
•The pressure of another dissenter
•The public or private nature of the responses