social psychology Flashcards
What is attitude
A positive or negative elvaluation of a reaction toward a stimulus, such as a person, action or object or concept (eg a behaviour like healthy eating)
When do attitudes influence behaviour
More strongly when situational factors that contradict our attitudes are week
To change behaviour have to change attitude – makes the change in behaviour more consistent
Hwo does the theory of planned behaviour fit in with attitudes *
Beliefs about important others’ attitudes towards behaviour forms our subjective expected form, which forms our intention and behaviour
It indicates the importance of exploring social norms in changing health behaviour
Example of how the theory of planned behaviour fits in with attitude – smoking *
think about people’s ideas of smoking and where those ideas have come from
What do your friends think about you smoking
What do they think about smoking in general
Whose opinion is important to you
What are the pros and cons of following that opinion
Explain cognitive dissonance *
Conflict or unease caused by opposing opinions
Eg that you are a smoker, but you know that smoking is bad for you
By exploring beliefs you create cognitive dissonance
Bringing people’s attention to the conflict makes them think how they can change it
Hwo can you resolve dissonance *
Change behaviour – eg quit smoking – difficult so avoided
Acquire new info – such as seeking exceptions – someone lived to 98
Reduce important of cognitions – say that you want to live in the moment
When are messages more effective in changing behaviour *
When they:
Reach recipient
Are attention grabbing
Easily understood
Relevant and important
Easily remembered
What makes messages more persuasive *
Credibility – if given by drs
Come from trustworthy source
From someone who is well presented
Describe the halo effect *
When people are well presented, people assume good things about them
What is framing *
Refers to whether a message emphasises the benefits or losses of behaviour
How the messages are communicated
What type of framing is best when we want people to detect health issues early *
Loss framed
Ie emphasise risk of not
What type of framing is best when we want people to use prevention *
Gain framed
Ie emphasise the benefits
What is stereotype *
Generalisations made about a group of people or members of that group eg race, ethnicity, or gender
Or more specific such as medical specialities
Leads to prejudice
What is prejudice *
To judge, often negatively, without having relevant facts usually about a gp or individual members
Leads to discrimination
What is discrimination*
Behaviours that follow from negative evaluations or attitudes towards members of particular groups
Eg of stereotypes – mental health *
Gps reluctant to take on pt with long standing mental health condition than someone with DM
Even though both well controlled
Perhaps predict further difficulties/have less experience with mental health
Suggests prejudice
Eg of stereotype- knee operations *
Identical pt cases assigned male and female randomly
Gps and orthopods were more likely to give male pt surgery than female
Prejudice about how people manage condition/respond to pain
What is social loafing *
The tendency for people to expend less individual effort when working in a grp than working alone
Eg of social loafing
The amount of force generated when pulling a rope increases as more people pull
Then it levels off as people expend less weight individually