Social Psychology Flashcards
who is Norman Triplett?
Publish the first study of social psychology. Investigated the effect of competition on performance. People perform better on familiar task when in the presence of others than when alone.
Who is William McDougall and E.H Ross?
Publish the first textbook on social psychology.
Who is Verplank?
Suggested that social approval influences behavior. Showed that the course of the conversation changes based on the feedback or approval of others.
What is reinforcement theory?
Maintained by Pavlov Thorndike Hall Skinner and Verplank. Behavior is Motivated by anticipated rewards
What is the social learning theory which challenged early reinforcement theorist?
Maintained by Albert Bandura. Behavior is learned through Imitation.
What is role theory?
People are aware of the social roles they are expected to fill and much of their behavior is attributed to adopting those roles.
What are some cognitive processes that have influenced understanding of social behavior?
Perception judgment memories and decision-making
—–Have been called the keystone in the edifice of modern social psychology
Attitudes, Which are likes and dislikes and affinities for, and inversions to things, people, and ideas
What are consistency theories?
People preferred consistency and will change or resist changing attitudes based upon this preference. Inconsistencies are viewed as irritants.
What is Fritz Heider’s Balance theory?
Concerned with the way three elements are related:
Person we’re talking about (P)
Some other person (O)
A thing, idea or some other person (X)
Balance exist when all three fit together harmoniously, But in the absence of balance there will be stress
(e.g Patrick likes Olivia, Patrick likes Chinese food, Olivia likes Chinese food = No stress)
There is no stress if Patrick disagrees with someone he dislikes.
(e.g Patrick likes Olivia, But they disagree about Chinese food= Stress) So he can change his attitude about Chinese food or Olivia
What is Leon Festinger’s cognitive dissonance theory?
The conflict that you feel when your attitudes are not in sync with your behaviors. Results in changing one’s attitude so that it is consistent with the behavior.
The greater the dissonance the greater pressure to decrease dissonance. Achieved by adding consonance or by changing dissonance. (e.g nika likes smoking, knows it causes cancer)
What is free choice dissonance?
Free choice->Situation where a person makes a choice between several desirable alternatives.
e.g kate likes both sawyer and jack, but tells sawyer she can’t date anymore-> experience (post-decisional dissonance
can reduce this by telling herself sawyer is a fuckboy (spreading of alternatives) Because the relative worth of the two alternative is spread apart.
What is forced compliance dissonance?
Forced Compliance->When the person is forced into behaving in a manner that is inconsistent with his beliefs or attitudes. Force may come from anticipated punishment or reward.
e.g teddy doesn’t like killing, but has to kill because Dolores will be safe and protected
What is the classical experiment by Festinger and Carlsmith?
Subjects asked to perform extremely boring tasks and are paid one dollar or $20 to mislead the next subject.
The one dollar subjects rated the task as more enjoyable because there was more dissonance. one dollar is very little money to be lying for, so they convinced themselves that they actually enjoyed the task more than they should have.
What is the minimal justification effect?
When behavior can be justified by means of external inducements (e.g $20) there is no need to change internal cognitions. However when the external justification is minimal (e.g only $1) You will reduce your dissonance by changing internal cognitions (thinking the task was enjoyable)
What is Daryl Bem self perception theory?
When your attitudes about something are weak or ambiguous you observe your own behavior and attribute an attitude to yourself. (You might assume you like brown bread because you’re always eating it)
What is the key difference between Bem and Festinger’s theories?
Bem doesn’t hypothesize the state of discomfort or dissonance. Therefore in self perception theory a person’s initial attitude is irrelevant and there is no discomfort produced by behavior.
What is over justification effect?
If you reward people for something They already like doing, they might stop liking it. (e.g Child likes doing the dishes but will like it less if you start paying her to do it)
What is Carl Hovland’s model?
attitude change as a process of communicating a message with the intent to persuade someone.
The communicator->Someone who has taken a position on an issue and is trying to persuade another to adopt his position (The more credible the source, The greater the impact)
The communication->Presentation of an argument that is designed with the intent to persuade others
The situation->Surroundings in which a communication takes place
What is Hovland and Weiss study on credibility?
The more trustworthy article source altered the opinion of 36% of subjects whereas than low credible source altered the opinion of no one
Overtime the persuasive impact of high credibility source decreased whereas the persuasive impact of low credibility source increased-> The sleeper effect
Sources can increase credibility by arguing against own self interest (e.g drug addicts saying drugs are bad)
What are two sided messages?
Contain arguments for and against the position and are often use for persuasion since such messages seem to be balanced communication. e,g news reporting
What is Petty and Cacioppo’s Elaboration likelihood model of persuasion?
There are two routes to persuasion. This central routes (Issue is very important to us) And the peripheral route( Issue is not very important to us or we cannot clearly hear the message)
Sometimes it does not matter how strong a persuaders argument is. what matters is Whether we are interested in the argument, Who is presenting and what surroundings is it being presented
What is McGuire’s Analogy of inoculation?
People can be inoculated against the attack of persuasive communications.
Theory was tested using cultural truism (Belief that are seldom question) Where people were inoculated against attacks on cultural truisms by first being presented arguments against then Having the arguments refuted (Refuted counter arguments).
Result was that Cultural truisms that were not inoculated were actually quite susceptible to attack
What is belief perseverance?
People holding onto belief even after they have been shown to be false.
What is reactance?
If you’re try too hard to persuade someone of something that person will choose to believe the opposite of your position in order to assert a sense of freedom
What is Leon Festinger’s Social comparison theory?
We are drawn to affiliate because of a tendency to evaluate ourselves in relationship to other people.
1) People evaluate themselves by objective nonsocial means, If it’s not possible, they compare their opinions to other people
2) The less the similarity of opinions between two people the less the tendency to make comparisons
3) When the discrepancy exists in terms of opinions, a tendency to change one’s position occurs to move in line with the rest of the group