Social Psychology Flashcards
What did Verplank’s work suggest?
Social approval influences behaviour.
What is reinforcement theory?
Behaviour is motivated by anticipated rewards.
What did social learning theorists posit?
At behaviour is learned through imitation.
What is role theory?
The notion that people are aware of the roles they should fill and that behaviour is reflection of adapting those roles.
What is an attitude?
Cognition or beliefs, feelings, behavioural predisposition.
What do consistency theories posit?
That people prefer consistency in their attitudes and behaviours and that they will change or resist change on this basis.
What is Fritz Heider’s Balance Theory?
Encompasses the relation between: the person in question, some other person, and an idea/other person. Balance is one or three positives of the triad. Unbalance is zero or two positive signs.
What is Leon Festinger’s Dissonance Theory?
Cognitive dissonance is the felt conflict when your attitudes are not in sync with your behaviours.
What is free-choice dissonance?
Making a choice between several desirable options : the dissonance comes from not choosing options that you still like.
How does the process of spreading alternatives reduce dissonance?
It forces the person to consider the relative worth of options in a free-choice paradigm.
What is forced compliance dissonance?
Being forced to behave in a way in consistent with your beliefs or attitudes (for avoidance of punishment or reward, e.g.).
What happened in a classic experiment by Festinger’s and Carlsmith?
When participants were asked to rate a boring experiment after receiving 1 or 20 dollars, those receiving 1 dollar rated it higher. Participants receiving less money were less able to justify lying to future participants, reducing dissonance consisted of convincing themselves that the experiment really wasn’t boring.
What is the minimal justification effect?
Changing internal cognition so due to the fact that there are no external justifications to completing/performing a certain task.
What is Daryl Bem’s self-perception theory?
That when attitudes are weak, we observe our own behaved and attribute an attitude based on our behaviour.
How could Bem’s theory explain the Festinger’s and Carlsmith experiment?
Lying is not behaviourally justifiable due to only one dollar, therefore your behaviour must be indicative of your attitude - that the experiment wasn’t that boring.
What is the over justification effect?
Theory that rewarding people for what they like will make them like it less.
What are the three components of Carl Hovland’s attitude changing model?
The communicator, the communication, the situation. The communicator’s credibility is crucial. Further, people arguing against their own self interest are deemed more credible (drug addicts against drugs).
What is the unusual sleeper effect?
Over time, persuasive impact of credible sources decreases and that of un-credible sources increases.
What are the two routes to persuasion according to Petty and Cappio’s elaboration likelihood model?
Central (strong arguments win when we care about the issue) and peripheral (credible sources and environment impacts when we don’t care about an issue).
Who is Norman Triplett?
Published the first study in social psychology : effect of competition on performance. We perform better on familiar tasks in the presence of others.
How does William McGuire use the analogy of inoculation in regards to the resistance to persuasion?
Resistance to the attack on your beliefs can be built by learning common defences for arguments against your beliefs. Getting in the practice of countering arguments makes beliefs less susceptible to attack.
What is belief perseverance?
Holding beliefs after they h been proven incorrect.
What is reactance?
The resistance to persuasion when you try too hard to persuade someone.
What are the three principles of Festinger’s social comparison theory?
- When we cannot evaluate ourselves objectively, we do so in relation to others.
- We compare ourselves less to owe who are less similar to us in attitudes and abilities.
- When there are discrepancies between opinions and abilities, we are more likely to change our opinion.
What relationship did Stanley Schacter find between anxiety and the need to affiliate?
Greater anxiety led to a greater desire to affiliate - but only from equally anxious individuals.
What is the reciprocity hypothesis?
We tend to like people who indicate that they like us (similar with dislike).
What is the gain-loss principle and who proposed it?
E gain-loss principle proposes that our evaluation of others is predicated on whether their evaluation of us changes. If it changes for the better, we like them more than if their evaluation of us is constant. Proposed by Aronson and Linder.