Social Psych Flashcards
Role Theory
people are aware of their social roles they are expected to fill. Most observable behavior is the result of trying to fulfills those roles
Attitudes
Likes/dislikes for things, people, and ideas
Consistency theories
people prefer consistency and will change or resist changing attitudes based upon this preference
- If there is an inconsistency, try to resolve it
Balance Theory
Heider
How 3 elements relate to each other (ex: Person A and B and their attitudes about an object)
Imbalance»_space; stress»_space; attempt to remove it and achieve balance (usually by changing attitudes)
Cognitive Dissonance Theory
Festinger
Tendency for people to seek consistency between cognitions and behaviors and attitudes. When there is dissonance, something must resolve it
Free choice and forced-compliance dissonance
Stronger dissonance = change more likely or stronger
Free-choice dissonance
When making the choice between several desirable alternatives»_space; dissonance
After making the choice, people will view the selected on more favorably and criticize the other one
post-decisional dissonance
Post-decisional Dissoance
When the dissonance emerges after the decision has been made
Forced-compliance Dissonance
When being forced (by either reward or punishment) into behaving in a manner that is inconsistent with beliefs or attitudes
Minimal Justification Effect
If external justification is minimal, you will reduce your dissonance by changing internal cognitions
Self-perception Theory
Bem
Used to explain forced-compliance dissonance
When your attitudes about something are weak or ambiguous, you observe your own behavior and attribute it to yourself
Inferring attitudes based on own behavior
NO state of dissonance/discomfort bc initial attitude is irrelevant
Overjustification Effect
Part of self-perception theory
External motivation for something you already like may replace the internal motivation because you attribute your attitudes to the external motivations only and like it less
Sleeper Effect
Over time, the persuasive impact of a high credibility source decreased while the persuasive impact of the low-credibility source increased.
Credibility
Better credentials
Arguing against your own self-interest
Two-sided messages
Arguments for and against a position are persuasive because they seem balanced. Ex: News reports
Elaboration Likelihood model or persuasion
Two routes to persuasion: central and peripheral
Central: both motivated and able to process the information. Topic is important to you
Peripheral: Not motivated to process info or not able to. Leads to more impulsive decisions
Central route to persuasion
When the issue is important to us
Strong arguments are more likely to change opinions
Peripheral route to persuasion
When the issue is not very important to us, can’t hear the message clearly, or are distracted
Strength of message doesn’t matter, the how/whom/circumstances are more important
Analogy of Innoculation
Used cultural truisms (beliefs that are seldom questioned and are vulnerable to attack) to defend against persuasion.
Exposed to a weaker version of the argumentq
Refuted counterarguments
motivates people to practice defending their beliefs. So when an actual attack occurs, they will be better prepared to resist it