Social Networks and Mobile Technologies Flashcards
Global business
Global business depends on information systems comprised of people, technology, knowledge and connectivity. Social Networking offers businesses new opportunities to connect to suppliers and customers - Anywhere, Anytime!
Social networking
A social networking service is an online service, platform, or site, that focuses on building and reflecting social networks or social relations among people, who, for example, share interests and/or activities with people with similar or somewhat similar interests
Digital disruption
Phenomenon that occurs when radical innovations ignite business and practice change in an industry. … cell phone technology has disrupted communications to the point that the private landline is no longer necessary. There are now serious concerns being raised that Social Networks can distract workers and lead to serious productivity loss
Disruption examples
Social tools designed to increase productivity is actually decreasing productivity,
Wwork interruptions now involve either using tools like email, social networks, text messaging
Footy Tips – distracting workers from serious workplace tasks
Mobile Devices and Disruption
Amobile deviceis a small, handheld computing device, typically having a display screen withtouchinput and/or a miniature keyboard
Wi-Fi,Bluetooth, andGPS, microphone, camera, media player
Wi-Finetworks
Wi-Fi phones operate strictly on Wi-FiVoIP networks, freeing you from a traditional carrier to connect to home or office.
More disruption examples
. The emergence of digital cameras impacting adversely on the photograph printing business
b. The Uber app disrupting the monopoly that Cab charge has enjoyed in the taxi market
Web 2.0
A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community. In contrast to websites where users are limited to the passive viewing of content that was created for them.
Web 3.0
The Semantic Web – understands the relationships between data (text, graphics, audio) in order to provide context and meaning
Internet of things
TheInternet of Things(IoT) is the network of physical objects or “things” embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices
Web 2.0 usage
Web 2.0 content is open for all participants in a particular Web environment to create, manipulate or propagate by commenting, editing, mashing, rating and tagging. A large group of people can create a collective work whose value far exceeds that provided by any of the individual participants.
Web 2.0 consequences
the increased flow of personal information across networks; FLOW
the diffusion of one’s identity across fractured spaces; IDENTITY
the emergence of powerful tools for peer surveillance; SURVEILLANCE
the exploitation of free labour for commercial gain; EXPLOITATION
the fear of increased corporatisation of online social and collaborative spaces CORPORATISATION
Web 2.0 apps
Wikis Blogs Podcasts Tags RSS Social Networks
Wikis
users in teams extend, undo and redo each other’s work
Blogs
comments of individuals build up over time
Podcasts
business creates audio and video podcasts to inform/educate customers and promote products
Tags
useful resources are tagged to allow those resources to be recovered efficiently
RSS
(really simple syndication) – for publication of frequently updated works
Social Networks
support connecting to clients
IBM’s web 2.0 propositions
IBM proposes three ways of harnessing the web for business purposes:
Social Networking
Mashups
The Web as a Platform
Web 2.0: Many organisations have seen the possibility of using social media to promote:
Knowledge Transfer to clients;
Marketing/Advertising to clients; and
Building a “Client Community”
Whirlpool
Whirlpool is used primarly by iiNet as a forum for problem solving - addressing the concerns of users.
User initiated discussion streams allow clients to register complaints about perceived technology failures or shortcomings.
LinkedIn is a business-related social networking site, founded in December 2002 and launched in May 2003. It is mainly used for professional networking
Examples of IOT
Examples:
FitBit or other activity trackers that talk to your smartphone.
Thermostats, alarm system, or lights in your home, that you can control with your computer or phone.
