Social Media platforms, Internet, Marketing

Question 1

To interact, participate actively in conversations or activities
S: Interact
Ex: Users on social media platform x in a variety of topics

Answer 1

Engage

Question 2

The ability to use technologies effectively and critically
S: Technological literacy
Ex: X is essential for navigating the complexity of online platforms and media

Answer 2

Digital Literacy

Question 3

Measures to protect computer system and networks from cyber threats
S: Information security
Ex: Ensuring strong x is crucial to safeguard sensitive data shared on social media networks

Answer 3

Cybersecurity

Question 4

Worries related to the protection of personal information in online interactions
S: Data privacy issue
Ex: Many users express x due to the collection of their data by social media platforms

Answer 4

Privacy concerns

Question 5

The online representation of a person’s characteristics , activities and preferences
S: Online persona
Ex: Managing your x is crucial to presenting yourself authentically on social media

Answer 5

Digital Identity

Question 6

An online phenomenon where individuals are exposed only to information that align to their existing beliefs, creating a limited worldview
S: Echo chamber
Ex: Social media algorithms can contribute to the formation of x by showing contents that reinforces users perspectives

Answer 6

Filter Bubble

Question 7

Using internet platforms to promote social, political or environmental causes
S: Cyber activism
Ex: X has helped amplifying marginalised voices and raise awareness about important issues

Answer 7

Online activism

Question 8

The gap between individuals with access to digital technologies and those without.
S: Technological gap
Ex: Efforts are being made to bridge the x and provide access to underserved communities

Answer 8

Digital Divide

Question 9

To tempt a person to do something, especially by offering some kind of reward
S: Attract, induce
Ex: Social media influencers x people to buy products they don’t need

Answer 9

Lure

Question 10

Attempt or tempt by offering pleasure or advantage
S: Attract
Ex: The young generations are x to become social media influencers

Answer 10

Entice

Question 11

Online content designed to attract attention and generate clicks, often using sensational or misleading headlines
S: Sensationalism
Ex: Some websites use x headlines to lure users to read their articles

Answer 11

Clickbait

Question 12

The presentation of stories in a way that is intended to provoke public interest or excitement, at the expense of accuracy
S: Excess, hype
Ex: The media x is raising social concerns

Answer 12

Sensationalism

Question 13

Excessively proud and self satisfied talk about one’s achievements, possessions or abilities
S: Brag
Ex: People social media posts are always filled with x about their luxurious vacations and high-end lifestyle

Answer 13

Boast (V), Boasting
(often goes with about)

Question 14

Say something in a boastful manner
S: Show off
Ex: People x about their lifestyle on social media create content that results sensational and lacks authenticity
Ex2:He’s not the kind of man to make a x

Answer 14

Brag, Bragging

Question 15

Walk or behave in a very confident or arrogant or self important way
S: Prance
Ex: Some people’s x on social media is getting out of control

Answer 15

Swagger

Question 16

The traces and information left behind by a person’s online activity
S: Online Trail
Ex: Managing one’s x is crucial for maintaining and protecting online reputation

Answer 16

Digital Footprint

Question 17

The use of digital communication to harass, harm or intimidate others
S: Online harassment
Ex: Efforts are being made to combat x and create safer online environments

Answer 17

Cyberbullying

Question 18

The phenomenon where the value of a network or platform increase as more users join
S: Network externality
Ex: Social media platforms thrive on x as more users attract more content and iterations

Answer 18

Network effects

Question 19

The monitoring of online activities by governments, corporations or other entities
S: Internet monitoring
Ex: Concerns about x have led to debates about privacy and data protection

Answer 19

Online surveillance

Question 20

To carefully select, organise and present content for a specific audience or purpose
S: Select
Ex: Highly skilled influencers meticulously x their posts, strategically selecting content that align with their personal brand and engage their audience

Answer 20

Curates

Question 21

To publicly support or promote a cause, idea or belief
S: Champion
Ex: Some influencers x for environmental causes through their online campaigns

Answer 21

Advocate

Question 22

To use offensive or abusive language online
S: Swear
Ex: Cyberbullying involves x and demeaning others through digital platforms

Answer 22

Curse

Question 23

Cause of the loss in the dignity of and respect for someone or something
S: Degrading, Humiliating, Shaming
Ex: The prevalence of x language on social media platforms underscores the need for great awareness and responsible online communication

Answer 23

Demeaning

Question 24

The quality of being powerfully and mysteriously attractive or fascinating
S: Attract, Appeal
Ex: Beneath the surface x of curated content and captivating narratives on social media, lies a complex web of connections, interactions and influences.
Ex2: Social media’s x lies in its ability to seamlessly interweave personal connections, information dissemination and entertainment, making it a compelling platform for both individual expression and global interaction.

Answer 24

Allure

Question 25

To obtain ideas, solutions and content from a large online community or audience
S: Gather input
Ex: The company decided to x ideas for their new logo design

Answer 25

Crowdsourcing