social media for career management

Question 1

LikenIn Profile sections

Answer 1

Default
o Dynamic headline
o Summary statement
o Experience
o Education

Added value
o Skills and expertise
o Honours and awards
o Courses
Projects
Recommendations
featured

Question 2

LinkedIn Headline

Answer 2

• Beginner mistake: using the default headline provided by LinkedIn
  o Ex: student at ABC university
   Does not contain key words
   Does not stand out
• Focus not just on your title but your expertise and skills
• Written in first person
• Powerful descriptive keywords

Question 3

LinkedIn Summary

Answer 3

LinkedIn Summary
- A good summary
o Defines your academic journey
o Describes your professional experience and pursuits
o Demonstrates your values and ethics
o Humanizes your profile
o Maintains clarity
o Includes keywords
o Is original and unique
o Contains a call to action