Social Learning Theory Flashcards
The steps in observational learning are:
Behaviour is modelled
Observer identifies behaviour by the role model
Behaviour is observed and noted
Imitation occurs
Whether the behaviour is repeated or not depends on
reinforcement or punishment
The cognitive processes are…
Attention, Retention, Reproduction and Motivation
Attention is necessary as
attention must be paid to the atrget behaviour for it to be learnt
Rention is key as
individuals must have the cognitive ability to retain info in order for it to be imitated
Reproduction is
being able to actually reproduce the behaviour, having the physical ability
Motivation means
being motivated to carry out the behaviour including the right circumstances, also includes being rewarded
Vicarious reinforcement/punishment is
seeing the consequences of behaviour for the role model and then choosing whether to copy that behaviour or not
Vicarious extinction may occur if
the observer sees the model not being rewarded, then may stop doing it
There are 4 aspects to vicarious reinforcement:
- The modelling effect
- The eliciting effect
- The disinhibiting effect
- The inhibitory effect
The modelling effect it when people directly copy
a behaviour they would not have done before seeing it modelled
The eliciting effect is when the observer copies the behaviour but
slightly differently
The disinhibiting effect is when someone who would not normally carry out a particular action does so after
seeing someone do it with no negative consequences
The inhibitory effect is when people stop doing something because
they have seen a role model punished for the behaviour
Role models’ characteristics determine whether their
behaviour will be copied, usually of the same gender of the observer, a similar age and of a high status