Individual Differences Flashcards
(Gender) slt- Different people may have different role models so they may learn different behaviours as
people tend to choose role models that are similar to themselves
(Cognitive ability) all- people must
actually have the cognitive ability to remember the behaviour
(Personality) slt- different people are motivated by different things meaning
a role model may not be able to motivate someone
(Gender) oc- different genders may
react to punishment and reinforcement differently
(Environment) cc - the environment might cause
different associations for different people, e.g sick after drinking
Bem (1981) Gender Role Schema theory believes that individuals develop a sense of masculinity and femininity as they are brought up and socialised, these
depict women as weak and men as strong, these roles may be learned through SLT