Social learning theory Flashcards
(17 cards)
What is social learning theory?
Assumes that all behaviour is learned in the environment through a social context.
What is observation?
Watching and paying close attention to other people’s behaviour.
What are the mediational processes?
Attention
Retention
Motor production
Motivation
What is attention
The behaviour of the role model must be watched.
What is retention
The behaviour that has been observed must be remembered.
What is motor production
The observed behaviour is performed by the observer.
What is motivation
We need the desire to imitate the behaviour from a role model.
What is a specific negative of social learning theory?
It over relies on lab studies which have low ecological validity, demand characteristics
What is the real world application for social learning theory?
Ofcom’s 9pm Watershed rule stops inappropriate content from being streamed until children are thought to be in bed.
What is soft determinism with social learning theory?
We are somewhat controlled by learning processes but have some free will.
What is the evidence for social learning theory?
The bobo Doll study showed that children presented with a video of someone being aggressive were aggressive with the doll as well, those who saw it rewarded were even more aggressive.
What other theory does social learning theory ignore?
Biology. In Bobo Doll boys were naturally more aggressive due to naturally high testosterone levels.
What is imitation?
Copying other people’s behaviour.
What is a role model?
Someone to look up to.
What is identification?
when an observer associates themselves with a role model and wants to be like them.
What is modelling?
When the role model performs a precise demonstration of the behaviour.
What is Vicarious Reinforcement?
Reinforcement not directly experienced but occurs through someone else being reinforced for a behaviour.
