Social Learning Theory Flashcards
Social Learning Theory
Social Learning Theory by Albert Bandura posits that people learn through observation, imitation, and modeling of others’ behaviors. It emphasizes the role of social interactions, cognitive processes, and reinforcement in shaping behavior and personality development.
Principles of Social Learning Theory
Attention
Retention
Reproduction
Motivation
Attention
To learn, individuals must pay attention to the model’s behavior and its consequences.
Retention
People store observed behaviors in their memory for later use.
Reproduction
Individuals attempt to replicate the observed behavior.
Motivation
The decision to imitate is influenced by reinforcement (rewards or punishments). Positive outcomes increase the likelihood of imitation.