Social Infuence

Question 1

Define compliance

Answer 1

An individual conforms to attitudes/behaviours without fully agreeing with them.

Question 2

Define identification

Answer 2

Individual adopts certain behaviours because they want to be associated with a certain person/group

Question 3

Define internalisation

Answer 3

Individual accepts influence because attitudes/behaviours are consistent with own values

Question 4

What is informational social influence?

Answer 4

Occurs when an individual accepts information as evidence about reality

Question 5

What is normative social influence?

Answer 5

An individual goes along with majority without accepting attitudes & behaviour

Question 6

What are the variable affecting conformity?

Answer 6

1) Group size - little conformity with 1 or 2, increased by 30% with 3 confederates
2) unanimity - conformity dropped from 37% to 5% with 1 confederate giving correct answer
3) Task difficulty

Question 7

Define obedience

Answer 7

When someone acts in response to a direct order from a perceived authority figure

Question 8

What situational factors affect obedience?

Answer 8

1) proximity - dropped to 40% when in same room & 30% with learner hand on shock plate
2) location - dropped to 48% in rundown offices
3) uniform - conveys power & authority

Question 9

Define the agentic state

Answer 9

A person sees themselves as an agent carrying out another persons wishes

Question 10

Define the agentic shift

Answer 10

When a person shifts from acting autonomously to the agentic state

Question 11

What were milgrams binding factors?

Answer 11

1) reluctance to disrupt the experiment - obliged to continue because they’ve been paid
2) insistence of authority
3) pressure of surroundings - prestigious uni

Question 12

Define legitimate authority

Answer 12

A person who is perceived to be in a position of social control in a situation

Question 13

What is an authoritarian personality?

Answer 13

A distinct personality pattern characterised by conventional values and submission to authority

Question 14

What is the F scale?

Answer 14

Developed by Adorno (1947) to measure authoritarian tendencies

Question 15

Define Locus of Control

Answer 15

A persons perception of personal control in a situation

Question 16

What is external Locus of control?

Answer 16

Individuals who believe behaviour & experiences are a result of external factors in which we have no control over

Question 17

What is internal Locus of control

Answer 17

Individual believes they are responsible for experiences & behaviours rather than external factors

Question 18

Give 3 reasons why internals are better at resisting social influence

Answer 18

1) they are more achievement oriented - more likely to be leader than follower
2) better at resisting coercion
3) active seekers of useful info - rely less in opinion of others

Question 19

Define minority influence

Answer 19

A form of social influence where members of the majority change their behaviour as a result of a persuasive minority

Question 20

Name 3 factors vital for successful minority influence

Answer 20

1)consistency - stable view over Long period of time cause others to reassess situation more carefully

2)commitment - degree to which members of minority are dedicated to a cause
Important as it suggests courage, certainty & confidence

3)flexibility - need to be able to compromise
Minorities are typically powerless so need to negotiate

Question 21

Name the 5 factors in social change through minority influence (see notes for detail)

Answer 21

1) drawing attention to issue
2) cognitive conflict
3) consistency of position
4) augmentation process
5) the snowball effect