Social Influences Flashcards
Social influence (Kelman)
Social influence occurs when the real or implied presence of people influences the behaviour and attitudes of others. (Obedience and conformity are types of social influence)
Compliance
Form of social influence where behaviour is changed in response to a direct or indirect request by another person. (Slowing down when someone sees a speed camera on the freeway, individual may not believe there should be speed limits but slow down to avoid receiving a fine)
Compliance influencing agent
People who have the power to rewards and punish (Government, banks, boss)
Identification
Arises when people change their attitudes or behaviours because they want to establish or sustain a satisfying relationship with another person. (Students cooperating with teachers, in order to receive resources and mentoring.)
Identification influencing agent
People that other believe having a relationship with would be important, (lawyer, teacher, personal trainer)
Internalisation
The individual accepts influence because the attitude or behaviour of the group is in line with those of the individual. (People who take their pets to the vet will follow the vet’s health advice)
Internalisation influencing agent
People who have credibility due to being trustworthy, and an expert in their field (medical practicioner)
Obedience
Changing behaviour in response to a direct order by an authority figure.
Social response to authority
People who obey an authority figure usually do so to avoid punishment OR have a strong belief in the authority figure.
Conformity
Changing behaviour to align with those of a group due to real or implied pressure.
Normative influence
Occurs when people conform because they want to be accepted by the group and not stand out.
Informational influence
Occurs when people conform because they would like to be correct and currently lack the information needed to be sure of their opinion or belief.
Individualistic cultures
Value people standing out as an individual. (Australia, UK, US, Europe)
Collectivist cultures
Value the needs of the group over individual interests. (China, Singapore, Indonesia, Colombia)
When does conformity increase/decrease (Group size)
Rates of conformity increase as group size increases.