Attitudes and Stereotypes Flashcards
Attitude
An evaluation made up of the feelings, beliefs and behaviours toward a person, social group, event.
Tripartite model
- Affect (Feelings)
- Behaviour (Actions
- Cognition (Thoughts)
Implicit attitudes
Unconscious judgements held toward an attitude object.
Explicit attitudes
Conscious judgements held toward an attitude object.
Theory of cognitive dissonance
A feeling of mental discomfort when contradictory information is perceived by a person.
Effect of cognitive dissonance on behaviour
Avoidance
Reduction
Rationalisation
Avoidance
People are inclined to avoid encountering situations and new information that could increase cognitive dissonance.
Reduction
Easing the uncomfortable feeling caused by holding conflicting thoughts or actions.
Smoking: Quitting or cutting down on smoking to align with their health values. This approach directly resolves the conflict.
Rationalisation
Individuals experiencing cognitive dissonance tend to rationalise or justify their behaviour.
Responses to cognitive dissonance
Change beliefs
Change behaviour
Change perception of the action
Attrtibution
The process of attaching meaning to our behaviour or behaviour of others
Situational attribution
Assigning the cause of behaviour to environmental factors external to the person (social situations and social pressure)
Social identification
Adopting the identity of the group that has been joined.
Dispositional attribution
Assigning the cause of behaviour to internal factors within the person (personality, ability and motivation)
Social categorisation
The innate process of placing people we come across into groups based on shared characteristics. (Age, sex, race)