Social Influence: Variables Affecting Conformity TW Flashcards

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1
Q

Name three variables that affect conformity

A

Group size
Unanimity
Task Difficulty

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2
Q

Which variable was investigated by making the lines similar lengths?

A

Task difficulty

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3
Q

Which variable was investigated by having a ‘lone’ confederate give a different, incorrect answer?

A

Unanimity

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4
Q

Which variable was investigated by increasing the number of the confederates?

A

Group size

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5
Q

HOW was task difficulty invesitgated?

A

By making the comparison lines more similar in length

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6
Q

HOW was unanimity investigated?

A

By having a confederate give a different incorrect answer AND give the correct answer

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7
Q

HOW was group size investigated?

A

By increasing the size of the majority (the number of confederates)

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8
Q

When Asch used one real participant and one confederate, what was the conformity rate?

A

3%

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9
Q

When Asch used one real participant and two confederates, what was the conformity rate?

A

13%

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10
Q

When Asch used one real participant and three confederates, what was the conformity rate?

A

32%

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11
Q

What did Asch CONCLUDE about group size and conformity?

A

The size of the majority does effect conformity, but only to a point

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12
Q

What does unanimity mean?

A

Complete agreement from a group

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13
Q

What was the conformity rate in Asch’s original study?

A

37%

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14
Q

What was FOUND when one confederate gave the right answer?

A

Conformity rates dropped to 5.5%

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15
Q

What was FOUND when one confederate gave a different, incorrect answer?

A

Conformity rates dropped to 9%

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16
Q

HOW did Asch investigate task difficulty?

A

By making the comparison lines more similar in length

17
Q

HOW did Asch investigate unanimity?

A

By having confederates give a different incorrect answer / the correct answer

18
Q

HOW did Asch investigate group size?

A

By increasing the majority (the number of confederates)

19
Q

What explanation of conformity is used with explaining conformity during harder tasks?

A

Informational Social Influence

20
Q

Informational social influence is used to explain conformity during which variable?

A

Task difficulty (harder tasks)

21
Q

TASK DIFFICULTY: What happens when the right answer becomes less obvious to us?

A

We lose confidence in our ability

22
Q

GROUP SIZE: When Asch used one participant and one confederate, the conformity rate was 5.5%

True or false

A

False - 3%

23
Q

GROUP SIZE: When Asch used one participant and three confederates, the conformity rate was 13%

True or false

A

False - 32%

24
Q

How many confederates were used within Asch’s original experiment?

A

7-9

25
Q

How many genuine (naïve) participants were used in Asch’s original experiment?

A

1

26
Q

How many genuine (naïve) participants were used in Asch’s variation experiments?

A

1

27
Q

AO3: Lucas et al’s study supports which variable affecting conformity?

A

Task difficulty

28
Q

AO3: Task difficulty as a variable affecting conformity is supported by which study?

A

Lucas et al

29
Q

AO3: In what ways do Asch’s variations lack external validity?

A

Gender bias
Culture bias
Low ecological validity

30
Q

AO3: Do Asch’s variations have high or low ecological validity? Why?

A

Low - lab experiments, and so conducted in an artificial environment

31
Q

AO3: Which study illustrates why Asch’s findings can’t be generalised to females?

A

Neto 1995

32
Q

AO3: Which study illustrates why Asch’s findings can’t be generalised to non-Western cultures

A

Bond and Smith 1996

33
Q

“Conformity rates increase as the majority group increases”

This finding is from which variable affecting conformity?

A

Group size

34
Q

“When there is a dissenter within the majority, conformity decreases”

This finding is from which variable affecting conformity?

A

Unanimity

35
Q

“When the right answer becomes less obvious, we lose confidence and are more likely to conform”

This finding is from which variable affecting conformity?

A

Task difficulty