Social Influence [U1X]

Question 1

Asch (1951) and Asch (1955) on NSI

Answer 1

• Evaluating NSI
• Post-OG-Experiment interviews on participants, who reported they wanted to avoid ‘disapproval’ from the others (Asch 1951)
• Repeat experiment where answers were written and conformity fell to 12.5% (Asch 1955)

Question 2

Lucas et al. on ISI

Answer 2

• Participants given a mathematical problem and a potential answer
• Greater conformity in harder questions
• In ambiguity, participants conformed to be correct

Question 3

Low clarity in conformity explanations