Social Influence - Obedience Flashcards
Define the term obedience to authority
This is a type of social influence where somebody acts in response to a direct order from a figure with perceived authority. The person who receives the order may also respond in a way that they would have not done without the other.
Describe the aim of Milgram’s original research
To investigate if individuals would obey the orders of an authority figure, even if this lead to negative consequences
What method did Milgram use in his research?
Laboratory experiment at Yale University
What was Milgram’s sample?
40 American males aged 20 to 50
What was the procedure in Milgram’s research?
-Milgram placed an advert in a newspaper see volunteers for an experiment and they would be paid $4.50
-once the participant arrived at university were introduced to a confederate disguised as another participant and then they drew lots which were rigged and the real participant was always the teacher and the Confederate was the learner
-The teacher’s job was to administrate a learning task and deliver electric shocks to the learner in another room if the learner got a question wrong
-The shocks began at 15 V and increased by 15 every time until they got to 450 V
-The experiment to use prompts if the teacher refused
What were the prompts in Milgram’s original research?
“Please continue”
“The experiment requires that you continue”
“It is absolutely essential that you continue”
“You have no other choice; you must go on”
What were the findings in Milgram’s research?
All participants went to at least 300 V with only 12.5% stopping at that point. 65% of participants continue to the maximum 450 V showing high levels of obedience..
What is the conclusion of Milgram’s research?
Ordinary people are obedient to authority when asked to behave in an inhumane way. It’s not necessarily evil people who commit evil crimes but ordinary people who are just obeying orders.
Describe proximity as a situational variable affecting obedience
-in Milgram’s original experiment the teacher could not see the learner, only hear them and obedience for 65%
-Obedience rates decreased when the teacher was required to force the learners hand onto the electric shock plate (touch proximity) obedience dropped to 30%
-Obedience rates decrease when the experimental left the room and gave instructions to the teacher by telephone. In this variation obedience fall to 20.5% which suggests that the closer authority figure is to an individual, the more obedient that individual will be.
Describe location as a situational variable affecting obedience
-The original experiment was conducted the prestigious university (Yale University)
-Obedience rates decrease when the location was changed to a rundown office in a rundown part of town from 65% at Yale University to 48% in the rundown office.
-this is because when the experiment was conducting a rundown office, the amount of perceived legitimate authority of the experimenter was reduced
Describe power of uniform as a situational variable affecting obedience
-in Milgram’s experiment the researcher wore a grey lab coat which gave him an ‘air’ of authority
-obedience rates decrease in one variation of the study when the experimenter wore everyday clothes, it dropped to 20%
-This suggests that uniform does act as a strong visual authority symbol and a cue to act in an obedient manner, and that when not in uniform the perceived legitimate authority of the experimenter was reduced.
Give 3 key points for evaluating situational variables affecting obedience
-RTS- Bickman, dressed confederates in 3 different uniforms to investigate the power of uniform
-Milgram’s research is gender bias
(Sheridan and King suggests females may obey differently)
- dispositional factors (internal) so weakens research as it isn’t the sole explanation
What did Bickman conduct research into
Investigating the power of uniform
How did Bickman investigate the power of uniform
-field experiment
-dressed confederates in three different outfits (milk man, security guard and business man)
-asked passers by to pick up litter or pay for parking
-found ppts were twice as likely to obey the security guard than the businessman
- support power of uniform as uniform acts a visual cue
Describe Sheridan and Kings research
-ordered ppts to give electric shocks to puppies
-females obeyed 100% of the time
-Males obey 54% of the time
Situational variables affect obedience in some people more than others