social influence exam Flashcards
what is conformity (majority influence)?
change in behavior or opinions based on pressure from the majority of a group.
what are the three types of conformity?
.compliance
.internailsaion
.identification
outline what compliance is.
where a person changes there opinions in public for without changing them in private first .
outline what is internalisation?
type of conformity
where a person changes their opinion in private and also public
why is internalization a powerful type of conformity?
reaches a permanent change in the person’s behavior and opinion even away from the group
what is identification?
when a person changes to fit in with a group of people because they value membership and want to be apart of the group
How powerful is identification?
sits midway between internalisation and complaince as the person is also changing their beliefs in private and in public while as long as they will remain a member of the group
what is normative social influence? and what are they
two types of explanations to why people conform
.normative social influence (NSI)
.Social influence (ISI)
what is Normative socail inflence ?
when a indivaul accept the opinion of the majority because they desire to be a part of a social group
but the compliance disappears as soon as the group is no longer monitoring the behavior of the individual leading to weak and temporary
what is Informational socal influnece
ISI is when the person accepts the opinion and behavior of the majority bc they believe it to be informed and important
leading it to be more powerful and long-lasting even away from the group as it is leading to be Internatlisation
.process driven by our cognitive (thought) rather than our emotions meaning our emotions arnet important
ASCH
Outline what Asch’s original findings are.
.In 1951 he wanted to investigate to see how far people would conform using variables that affected conformity.
. participants to make a simple perceptual comparison of a single line with a group of three lines (see picture below), and then decide which one of the three lines was closest in size to the single line. The correct answer was always very clear
first, they completed it by themselves but then the participants would be in a group with the other participants disguising themselves in a group of 7 and picking the wrong answers to see how the group would react
what did the ashes experiment found
in the first experiment there were onlt 1% wrong answers on the line but that rose to 35.8% incorrect when the condions were controlled with the confederates present
.75% of the participants conformed at least once
25% never conformed
95% gave a different response to the confederates at least once
Overall conformity had some power
ZIM
what was Zimbardo’s aim?
was to investigate the case of violence in military prisons
some details about the Zimz experiment
Used volunteering sampling to get male American students
.who had to be emotionally stable after a psychology testing
Where randomly sampled into a prisoner or a guard