Social Influence And Social Change

Question 1

What is social change

Answer 1

When whole societies adopt new attitudes and ways of doing things

Question 2

What are the steps that minority influence take to crest social change

Answer 2

Drawing attention 
Consistency 
Deeper processing 
Augmentation principle 
Snowball effect 
Social cryptomeria

Question 3

How do environmental and health campaigns increasingly exploit conformity processes

Answer 3

By appealing to normative social influence
Giving info about what others do
Draw attention to what the majority actually do

Question 4

What is gradual commitment

Answer 4

Obedience can be used to create social change through this

One small instruction is obeyed and it becomes more difficult to resist a bigger one

Question 5

What research shows conformity can lead to soca Chang through normative social influence

Answer 5

Nolan
Hung messages on people doors in San Diego
= most residents were trying to reduce their energy usage
Or
As a control some messages asked them to save energy with no reference to others
There were significant decreases in the first message

Question 6

What did Mackie say about the role of deeper processing

Answer 6

Majority influence may create deeper processing because of the majority believes something different then we are forced fo thing long and hard about their argumengs and reasoning
Creates doubt ok the validity of minority influence on moscovici a theory