Minority Influence

Question 1

What is minority influence

Answer 1

Situations where one person or a small group of people influences the beliefs of other people
It leads to internalisation

Question 2

Who demonstrated minority influence and how did they

Answer 2

Moscovici st al
6 people were asked to view a set of 36 blue coloured slides that varied in intensity and state wether they were blue or green
There were 2 confederates in each group who consistently said the slides were green
32% gave the same answer as the minority on at least one trial

Question 3

What are the 3 factors on minority influence

Answer 3

Consistency
Commitment
Flexibility

Question 4

What is consistency

Answer 4

They keep the same beliefs over time and between individuals which draws attention of others and makes them rethink their views

Question 5

What is commitment

Answer 5

Minority shows dedication by make personal sacrifices and take risks making majority groups pay even more attention

Question 6

What is the augmentation principle

Answer 6

Person performs an action when they know there are constraints / risks
Their motive for acting must be stronger and more people notice

Question 7

What is flexibility

Answer 7

Minority needs to adapt their point of view and accept reasonable counter arguments
Strike a balance between consistency and flexibility

Question 8

What research support is there for consistency

Answer 8

Moscovici

Wood et al metaanalysis of 100 similar studies and going that no tours who were most consistent were most influential

Question 9

What is a limitation of minority influence research

Answer 9

They are artificial tasks

So lack external validity and limited in what it tells us about real life situations