Conformity Flashcards
What are the types of comformity
Internalisation
Identification
Compliance
What is internalisation
We take on the majority view because we accept it as correct
We have a change in our private and public behaviour and it’s permanent
What is identification
We conform to the opinions of the group because there is something about that group that we value and want to be a part of
We will publically change our opinion but May not privately agree
What is compliance
Going along with the group in public but not changing personal opinions
It’s a superficial change
Change in behaviour stops when group pressure stops
What are the explanations for conformity
Normative social influence
Informative social influence
What is informational social influence
We agree with the opinion of the majority because we believe it is correct we accept it because we want to be correct as well
Cognitive process
Happens in new or ambiguous situations
What is normative social influence
We ageee with the opinion of the majority because we want to be accepted and gain social approval
Emotional process and occurs in situations with strangers or friends
What research supports informative social influence
Lucas at al
Students give answers to maths problems - greater conformity to incorrect answers when they were difficult and most true for those who rated their math ability as poor
How has research shown that normative social influence doesn’t effect everyone in the same way
People who are less concerned with being liked are less affected by nsi than those who are care about being like
What are people called who have a greater need to be liked
nAffiliators
Why isn’t it always possible to be sure whether nsi or isi is at work
Because they work together and are both involved
Shown in lab studjes and real life
