social influence and social change

Question 1

lessons from minority influence research

Answer 1

drawing attention
consistency
deeper processing
augmentation principle
snowball effect
social cryptomnesia

Question 2

lessons from conformity research

Answer 2

Dissenters make social change more likely
prove normative social influence

Question 3

lessons from obedience research

Answer 3

disobedient models make change more likely
gradual commitment leads to drift

Question 4

evaluation of social influence and change

Answer 4

+support for nsi in social change
-counterpoint - exposing ppl to social norms does not always change behaviour

+minority influence explains social change
-deeper processing may apply to majority influence