minority influence Flashcards
what is minority influence
how one person or a small group influences the beliefs of others - opposite to conformity
internalisation
when a persons public and private beliefs/ behaviours are changed
what processes lead to internalisation
consistency
commitment
flexibility
consistency
always doing the same thing - making others rethink their views
synchronic consistency
entire minority saying the same
diachronic consistency
minority saying the same thing for a long period of time
commitment
showing deep involvement - gaining attention
do extreme activities that have risk to demonstrate commitment
flexibility
need to be willing to listen to others and alter views in order to gain support and not seem rigid
snowball effect
over time, more and more people become converted - with the minority eventually becoming the majority
moscovici 1969 procedure
6 ppl (4pps, 2 feds) viewed 36 blue and green slides of different intensities - pps had to state if they were blue or green
one condition feds had to consistently say slides were green
other condition feds had to be incpnsistent
another condition with a control group (no feds)
moscovici 1969 findings
consistent - pps gave wrong answer 8.42% of the time
inconsistent - pps gave wrong answer 1,25% of the time
control - pps gave wrong answer 0.25% of the time
evaluation of minority influence
+the experiment used innovative methods and a well controlled design, allowing for the isolation of minority influence
-involves artificial tasks - low ecological validity
+research showing deeper processing Martin 2007
- counterpoint - martin 2007 just based off numbers but there is more to minority i.e power
+research supporting consistency - meta-analysis and showed all research with a consistent minority experienced social change
-ethical concerns and demand characteristics - pps were not briefed and may have been confused
