Social Influence and Social Change

Question 1

When does social change occur?

Answer 1

When societies as a whole adopt new attitudes, beliefs and behaviours

Question 2

What is the time length for social change to occur?

Answer 2

Continually but at a gradual pace

Question 3

Who are the main force for driving force for social change?

Answer 3

Minority influence

Question 4

What is the process of social change by minority influence?

Answer 4

• Drawing attention
• Consistency of position
• Deeper processing
• The augmentation principle
• The snowball effect
• Social cryptomnesia

Question 5

What is the first step for social change to occur by minority influence?

Answer 5

Drawing attention

Question 6

What comes after ‘drawing attention’ in the social change process?

Answer 6

Consistency of position

Question 7

What is before ‘augmentation principle’ in the social change process?

Answer 7

Deeper processing

Question 8

What comes after the ‘deeper processing’ in the social change process?

Answer 8

Augmentation principle

Question 9

What comes after the ‘augmentation principle’ in the social change process?

Answer 9

The snowball effect

Question 10

What come after the ‘snowball effect’ in the social change process?

Answer 10

Social crytomnesia

Question 11

What anagram can be used to remember the social change process?

Answer 11

• Drawing attention = A
• Consistency of position = Cat
• Deeper processing = Did
• The augmentation principle = A
• The snowball effect = Smelly
• Social cryptomnesia occurs S**t

Question 12

What does it mean by ‘drawing attention’ in the social change process?

Answer 12

Highlighting a concern

Question 13

What does it mean by ‘consistency of postion’ in the social change process?

Answer 13

Display an unswerving message

Question 14

What does it mean by ‘deep processing’ in the social change process?

Answer 14

Many people who simply accept the status quo start to think further

Question 15

What does it mean by ‘augmentation principle’ in the social change process?

Answer 15

Minorities take risks to further the cause

Question 16

What does it mean by ‘snowball effect’ in the social change process?

Answer 16

People switch from a majority position to a minority one

Question 17

What does it mean by ‘social cryptomnesia’ in the social change process?

Answer 17

People have a memory that change has occurred but some people have no memory of the events leading to that change

Question 18

What as research into conformity shown about social change?

Answer 18

• Dissenters make social change more likely

- Using majority influence and normative social influence can cause social change

Question 19

What did Nolan et al (2008) do?

Answer 19

• Hung messages on the front of people houses

- Normative social influence message on getting people to reduce their energy usage

Question 20

What did Nolan et al (2008) find?

Answer 20

-Decrease in energy usage compared to control group

Question 21

Does Nolan et al (2008) support the fact that social change can occur by normative social influence?

Answer 21

Yes

Question 22

What did Nemeth (1986) suggest?

Answer 22

Effects of minority influence is indirect and delayed

Question 23

Why are the effects of social change indirect?

Answer 23

Majority is influence only in matters related to the central issue and not the issue itself

Question 24

Why are the effects of social change delayed?

Answer 24

Effects take time to show

Question 25

Why does Nemeth (1986) limits the effects of social change by minority influence?

Answer 25

Shows effect of minority to be fragile and narrow on social influence

Question 26

Who criticises the nature of deeper processing?

Answer 26

Mackie (1987)

Question 27

What did Mackie (1987) argue?

Answer 27

That majority influence creates a deeper processing if their views are not shared.

Question 28

What did Mackie (1987) do to the Moscovici’s theory?

Answer 28

Cause questioning of its validity

Question 29

What does the minority influence research overlook?

Answer 29

Identification

Question 30

What did Bashir et al (2013) suggest?

Answer 30

People are less likely to behave in an environmentally friendly ways due to wanting to avoid being labelled as minority

Question 31

What should the minority influence avoid if they want social change?

Answer 31

Avoid behaving in ways that reinforce stereotypes which can be seen as off-putting

Question 32

What is just as important as agreeing with the views of the minority influence in order to change behaviours?

Answer 32

To identify with them

Question 33

Does the evaluation point of identification being important as agreeing with the minority influence support or limit research done into social change? And why?

Answer 33

Limit - as the social change process does not have identification in their process

Question 34

Most research done into social change has what type of methodological issue?

Answer 34

Artificial materials