Minority Influence

Question 1

What is minority influence?

Answer 1

• Minority rejects established norm of majority

- Persuades majority to move to the position of minority

Question 2

What does it mean by minority influence leads to internalisation?

Answer 2

Public and private behaviour are changed in the process

Question 3

What are the three process need for minority influence?

Answer 3

• Commitment
• Consistency
• Flexibility

Question 4

Why does consistency cause social change?

Answer 4

Makes others rethink their own views

Question 5

What are the two types of consistency?

Answer 5

• Synchronic consistency

- Diachronic consistency

Question 6

What is synchronic consistency?

Answer 6

People in the minority are all saying the same thing

Question 7

What is diachronic consistency?

Answer 7

They’ve been saying the same thing over some time

Question 8

Why does commitment do for minority influence?

Answer 8

Gain attention

Question 9

How does the minority show commitment?

Answer 9

Activities showing risk

Question 10

Why does flexibility contribute to minority influence?

Answer 10

Being able show consistency with minority view but also some flexibility to majority view allows minority to NOT appear rigid

Question 11

What should the minority do to show flexibility?

Answer 11

Adapt point of view and accept reasonable counter-arguments

Question 12

Who discouraged minority influence to be rigid?

Answer 12

Nemeth (1986)

Question 13

What occurs over time to the minorities views?

Answer 13

Snow ball effect

Question 14

What is the key study for research into minority influence?

Answer 14

Moscovici et al (1969)

Question 15

What was Moscovici et al (1969) procedure?

Answer 15

• Group of 6 people viewed 36 blue-green coloured slides
• State whether blue or green
• Condition 1 = minority said slides all green
• Condition 2 = minority were inconsistent
• Condition 3 = no confederates

Question 16

What were the findings of Moscovici et al (1969)?

Answer 16

• Condition 1 = same wrong answer on 8.42% of trail / 32% on at least on trial
• Condition 2 = Agreement fell to 1.25%
• Condition 3 = Identified wrong colour 0.25% of the time

Question 17

What type of participants did Moscovici et al (1969) have?

Answer 17

• Female

- American

Question 18

Did Wood et al (1994) support or criticise Moscovici et al (1969)?

Answer 18

Support

Question 19

How did Wood et al (1994) support Moscovici et al (1969)?

Answer 19

Meta-analysis on 100 similar studies and found minorities who were more consistent were more influential

Question 20

Will Moscovici et al (1969) artificial effect the generalisability of the research?

Answer 20

Yes

Question 21

Why do the participants of Moscovici et al (1969) effect the generalisability and the ecological validity (external validity) of the findings?

Answer 21

As they were all American (causes imposed ethic if used on other cultures) and all female (males may not be has easily influenced by minority)

Question 22

Why does Moscovici et al (1969) support the involving of internalisation of minority influence?

Answer 22

Got participants to write answer down so they were private and found agreement with minority were greater

Question 23

Why are the application of research into minority influence limited?

Answer 23

As real-life situation more complicated as majority as power and status and have very different dynamics compared to the laboratory settings of research