social influence and social change

Question 1

What is social change?

Answer 1

When a view is held by a minority challenges the majority view and is eventually accepted by the majority

Question 2

How does minority social influence create social change?

Answer 2

1. Drawing attention through social proof
2. Consistency
3. Deeper processing
4. The augmentation principle
5. The snowball effect
6. Social cryptomnseia

Question 3

How does conformity research show social change?

Answer 3

Dissent has the potential to lead to social change

Question 4

How did Zimbardo suggest obedience can create social change?

Answer 4

Gradual commitment

Question 5

Evaluation point: research support for normative influences

Answer 5

Research has shown social influence processes based on psychological research work. Nolan tried to get people to save energy with signs on their door referencing others behaviours. Control group had different signs with no reference to others behaviours. Significant difference in energy usage between the first and second group. Conformity can lead to social change through NSI