minority influence

Question 1

minority influence

Answer 1

situations where one person or small group influences beliefs and behaviour of others

Question 2

what’s minority influence most likely to lead to?

Answer 2

internalisation

Question 3

internalisation

Answer 3

public behaviour and private beliefs are changed

Question 4

what do minority have to be to influence majority?

Answer 4

consistent
show commitment
show flexibility

Question 5

what does consistency increase?

Answer 5

amount of interest from other people

Question 6

what can consistency take the form of?

Answer 6

agreement between people in minority group

Question 7

synchronic consistency

Answer 7

all saying the same thing

Question 8

diachronic consistency

Answer 8

saying the same thing for some time

Question 9

consistent minority

Answer 9

makes people rethink their own views

Question 10

extreme activities

Answer 10

draw attention to their views
present some risks to the minority - shows greater commitment

Question 11

augmentation principle

Answer 11

majority group pay more attention

Question 12

Nemeth

Answer 12

consistency isn’t the only important factor in minority influence because it can be off-putting

Question 13

flexible pov

Answer 13

members need to adapt their points of view and accept reasonable and valid counter arguments

Question 14

hearing something new

Answer 14

thinking deeply about it especially if the source is consistent, committed and flexible

Question 15

converted

Answer 15

increasing numbers of people switch from majority to minority

Question 16

snowball effect

Answer 16

people converting from majority to minority at a faster rate

Question 17

research support for consistency

Answer 17

Moscovici et al - green/ blue slide study showed consistent minority opinion had a greater effect on changing views of others.
Wood et al - meta-analysis of almost 100 similar studies finding minorities who were seen as consistent were most influential

Question 18

research support for deeper processing

Answer 18

Martin et al - message supporting a viewpoint and measured ppts agreement. one group of ppts heard a minority group agree with the intial view while another group heard majority agree.
ppts were then exposed to a conflicting view and attitudes were measured again.
people were less willing to change their opinion if they heard majority

Question 19

Martin et als research make clear distinctions between minority and majority

Answer 19

real-world social influence situations are much more complicated.
e.g. majorities normally have more power and status

Question 20

artificial tasks

Answer 20

including Moscivi et als green/ blue slide study
research removed from how minorities attempt to change behaviour of majorities in real life
lack external validity