Social Influence and Conformity Flashcards
Conformity
Behavior change designed to match the actions of others
Compliance
Behavior change that occurs as a result of a direct request
Obedience
Compliance that occurs in response to a directive from an authority figure
Informational influence
Influence due to the belief that others are behaving correctly
Autokinetic effect
Participants are placed in dark room and asked to estimate how far a light moves in inches. It is hard to tell how far the light moves w/out visual cues of spatial relevance. Do the task first alone, then with other actual participants
Results:
In trials 1,2,3 all 3 participants were together
Over time, participants began to conform to each other
Panic/Mass hysteria
Seeing others engage in an “inappropriate” response to
ambiguous stimuli can cause us to react with the same
response, which can lead to ill informed panic
Public compliance vs. private acceptance
Conforming can lead to private acceptance
* Genuine belief that what others are doing or saying is
right
Conforming can lead to public acceptance
* Complying with others’ behavior without accepting what
they are doing as correct
You can tell something is only publicly accepted or not based on if the person still does it when alone
Normative influence
Influence due to the fears of negative social consequences of appearing deviant
Asch’s line judgment study
Answer is obvious
* Confederates give wrong answer
* They all say B, most participants conform at least once Conformity does not increase after group size reaches 3 – 4
* Just one confederate that goes against the majority choice
can reduce conformity by as much as 80%
Implicit vs explicit norms
Implicit norms are what we just know to do based on customs/experience and such. Explicit norms are ones explicitly listed/explained such as laws.
Descriptive vs prescriptive (injunctive) norms
D: Perception of the prevalence of a behavior
Where the group/society/ culture is
Violations are seen as odd (essentially stenotypes)
P: Perception of what is commonly approved or disapproved of in a group/society/culture
Where the group should be, not where it is
Violations are seen as bad
Resisting normative influence
Past conformity works as a pass for future non-conformity
People who usually conform are given a “pass” to not conform every once in a while
A group member can criticize the group from within and affect change
Can frame the change as consistent with group values
Using social influence for good (anti-bullying study)
what it says
Pluralistic ignorance
the (incorrect) belief that one’s personal
attitudes are different from the majorities’ attitudes, and thus one goes along with what they think others think
Petrified forest study
Negative injunctive norms are most effective