Social Influence Flashcards
Compliance
Going along with beliefs in public but privately disagreeing.
Identification
Conforms to the demands of a social role in society.
Internalisation
Both privately and publicly agreeing with beliefs.
Four factors that influence conformity
Size of majority group
Task difficulty
Presence of another dissenter
Nature of the response
What year was Asch’s line judgement experiment?
1951
Pros of Asch’s study
Variables were strictly controlled- laboratory.
Easily repeated.
Minimised influence of extraneous variable.
Cons of Asch’s study
Artificial situation.
Low ecological validity.
Deception.
What percentage of participants conformed to group pressure in Asch’s study?
75%
Personal factors that may affect conformity
Gender, confidence
Normative social influence
People conform to fit in and avoid ridicule.
Informational social influence
People conform to be right.
How did participants show they were conforming to social roles in Zimbardo’s prison experiment?
Prisoners and guards assumed their roles with zeal.
Guards threatened prisoners.
Some prisoners revolted.
How many days was the Stanford prison experiment?
6
What year was Zimbardo’s prison experiment?
1971
What percentage of participants continued to the highest voltage?
65%
