Social Influence Flashcards
Compliance
Going along with beliefs in public but privately disagreeing.
Identification
Conforms to the demands of a social role in society.
Internalisation
Both privately and publicly agreeing with beliefs.
Four factors that influence conformity
Size of majority group
Task difficulty
Presence of another dissenter
Nature of the response
What year was Asch’s line judgement experiment?
1951
Pros of Asch’s study
Variables were strictly controlled- laboratory.
Easily repeated.
Minimised influence of extraneous variable.
Cons of Asch’s study
Artificial situation.
Low ecological validity.
Deception.
What percentage of participants conformed to group pressure in Asch’s study?
75%
Personal factors that may affect conformity
Gender, confidence
Normative social influence
People conform to fit in and avoid ridicule.
Informational social influence
People conform to be right.
How did participants show they were conforming to social roles in Zimbardo’s prison experiment?
Prisoners and guards assumed their roles with zeal.
Guards threatened prisoners.
Some prisoners revolted.
How many days was the Stanford prison experiment?
6
What year was Zimbardo’s prison experiment?
1971
What percentage of participants continued to the highest voltage?
65%
Cons of Milgram’s (1963) experiment
Low ecological validity
Deception
Lack of protection
Low internal validity
Pros of Milgram’s (1963) experiment
Strict control of variables
Potential reasons why Milgram’s participants stayed in the agentic state
Insistence of authority
Pressure of location
Unwillingness to disrupt
Three factors that can affect the likelihood of a person being obedient to authority
Location
Uniform
Proximity to consequences
Process by which a new behaviour is accepted
Conversion
Factors causing social impact
Immediacy of pressure
Strength of the pressure
Size of the group
Factors affecting the efficacy of minority influence
Flexibility
Commitment
Consistency
