social influence Flashcards
1
Q
What is conformity?
A
concept which changes peoples behavior because they feel the need to fit in and not appear different to others.
a change in behavior or belief as a result of real or imagined group pressure.
2
Q
define normative social influence (NSI)
A
conforming as they feel the need to be liked
3
Q
define informational social influence (ISI)
A
conforming as they feel the need to be right
4
Q
define compliance
A
changing behavior due to someones request or suggestion