social influence Flashcards

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1
Q

What is conformity?

A

concept which changes peoples behavior because they feel the need to fit in and not appear different to others.

a change in behavior or belief as a result of real or imagined group pressure.

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2
Q

define normative social influence (NSI)

A

conforming as they feel the need to be liked

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3
Q

define informational social influence (ISI)

A

conforming as they feel the need to be right

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4
Q

define compliance

A

changing behavior due to someones request or suggestion

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