social influence Flashcards
what is conformity?
a change in behaviour or beliefs as a result of real or imagined group pressure.
what are the 3 types of conformity?
compliance, internalisation and identification
what is internalisation?
a type of conformity in which a person changes their behaviours and also shifts their internal view in favour of that of the group. this change is more permanent.
what is compliance?
compliance is a type of conformity in which a person changes their public behaviour but retains their original view. It is only temporary.
what is identification?
a form of influence in which an individual adopts a view or attitude in order to be associated with a certain group.
what is normative social influence? what is it linked to?
a form of influence in which a person conforms in order to gain approval. it is linked to compliance.
what is informational social influence? what is it linked to?
a type of social influence which stems from a desire to be correct. it is linked to internalisation.
describe and explain Jenness (1932) study.
involved participants being shown a jar of beans. they were asked to estimate the beans in the jar. they were then put into a group, and the group was asked to come up with a group estimate for beans in the jar. the participant was then asked as an individual if they would like to change their previous estimate. it was found that a majority of participants changed their answers to fit with the group estimate.
describe and explain Asch (1950s) original study.
tested a group of 123 male undergraduates. participants were sat around a table and asked to compare the lengths of 3 lines against a ‘standard’ line. however, all other participants were confederates, who on 12 of the 18 trials would unanimously answer incorrectly. The participant answered 2nd to last. Asch found an average conformity rate of 33%, 25% never conformed, 50% conformed on 6 or more trials, and 5% always conformed. the control group failed only 1% of the time.
