social influence Flashcards
conformity
changing what we do, think or say in response to real or imagined indirect group pressure
Asch research into conformity
123 Americans test of perception
two cards, one card had 1 line and one card had 3, had to match which one was the same length
findings:75% conformed
NSI
Normative social influence
states they conform because they want to be liked
ISI
conforms bc they don’t know what to do
S of Asch. study into conformity
uses standard procedures
scientific approach means that there is high internal validity bc all extraneous variables are controlled
W asch study into conformity
tast and situation is artificial, lacks ecological validity
why do people conform
dispositional- personality characteristics
social factors- social world/ppl you spend time with
group size
Milgrams agency theory
autonomous-behaving voluntarily and willing to take responsibility
agent-believe they are acting on behalf of others
why we conform
agency
authority
culture
proximity
ILOC
they feel they are in control of their own behaviour
ELOC
Believe they do not have control over their actions
research into expertise
Lucas et el, maths questions
Adornos authoritarian personality
some people have an authoritarian personality
adorno claimed individuals were treated harshly as children causing them to feel hostile towards parents
research into authoritarian personality
milgram and elms
selected 20 obedient participants (who continued to final shock) and 20 who didn’t and made them do the Scale
W of milgrams research
flawed questionnaire
cant explain all cases of obedience like the Nazis