social influence Flashcards
social influence
the process by which our thoughts, feelings and behaviours are influenced by pother people
conformity
changing what we do, think or say in response to real or imagined group pressure
sherif 1936
argued that people use the behaviours of others to decide what to do
research into conformity
factors why people conform
group size
anonymity
task difficulty
dispositional factors
personality:locus of control
Internal LOC
they feel they are in control of their own behaviours
e.g. if they got a Job after an interview it is bc they were well prepped and had all the skills relevant for the job
less likely to be influenced by others
external LOC
believe they do not have control over their behaviour
e.g.they believe they were successful at a job interview bc the interviewer wasn’t in a good mood or they were lucky with the questions they were asked
more likely to conform with other people bc they are much more influenced by the behaviour of other people
research:LOC
burger and Cooper
showed participants series of cartoons and asked to rate in terms of funniest
participants with an external LOC were more likely to agree with confederates
evaluation of burger and cooper
research suggests that LOC does not seem to affect conformity in similar situations
suggest that dispositional factors are not the only factors tor that influences conformity
expertise
out own skill set
expertise research
Lucas et al found that people who are good art maths had more of an intrnal LOC
Obedience
Milgrams agency theory
people act on two levels
autonomous
agent
autonomous
Behaving voluntary and willing to take responsibility for their actions
agent
believe that they are acting on the behalf of others
agenctic shift
moving from autonomous state to an agencntic stage and vice versa
culture
belief and expectations of our society
milgrams study
participants told to delivery shocks from teacher
teacher not in same rooms-40%
teacher in the room 30%
strength of milligrams variations
blass and shmitt showed a film of milligrams study to students and asked which one was responsible for the harm tom the learner
found that students blames the experimenter rather than the participant and indicated it was due to legitimate authority
weakness of milligrams study
other research shows that the behaviour of nazis cant be explained in terms of authority and agency theory
Mandell
authoritarian personality
Adorno et al
authoritarian personality which makes them obedient nd prejudiced
why are they som obedient
adorno et al claimed that these individuals were treated harshly as children causing them to feel hostile
scapegoating
participants hostility is unconscious , they act submissively towards authority figures and displace their hostility on to minority groups in there form of prejudice