social influence Flashcards
what is conformity
where and individual is influenced to change their behaviour or beliefs due to interference or pressure of others
is conformity a majority or minority influence
majority
what are the three types of conformity
compliance
identification
internalisation
what is the strongest type of conformity and why
internalisation because the individual accepts new beliefs both privately and publicly
what was the purpose of ASCHs line study
to investiagte the extent to which social pressure from a majority group could effect someone to conform
ASCHs line study results
average conformity rate was 36.8%
what three factors effected ASHS conformity results
unanimity
size of group
task difficulty
strength of ASCH line experiment
p - ecological validity
E- lab experiment
E- high control
Weakness of ascots line experiment
temporal validity
took place in 1950s
mc charthism
not true picture of what conformity is today
What did Perrin and Spencer say about ASCHs line study
lacks reliability
when replicated only 1/400 conformed
Bond and Smith strength
replication
meta analysis
show decrease in conformity over time