Social Influence Flashcards
Conformity
Change in a persons behaviour due to real or imagined group pressure
Majority influence
When an individuals behaviour changes as it is influenced by a larger group of ppl
Group/social norm
Rules of the society that we conform to
Group size
Conformity increased with the group size (3+)
Unanimity
Conformity rate dropped when someone gives the same answer as you
Task difficulty
Conformity increased with task difficulty as you are unsure of the answer
Ethic
Others well-being
NSI
Normative social influence - person conforms to fit into a group. Publicly confirms but privately disagrees
ISI
Informational social influence - person believes they are right by following others. Publicly and privately conforms