Social Influence Flashcards
What are the Three types of conformity? (Majority)
Internalisation
Integration
Compliance
What are two explanations of conformity
Normative social influence
informational social influence
What did Asch research
conformity and variables that effect it
How many participants in Asch’s research and who were they
123 American male undergraduate students
What was the procedure of Asch’s study
showed a standard line on a white card and 3 comparison lines on another card . Asked pps which line was the same as the standard line. each naïve participants placed within a group of 6-8 confederates. confederates all gave the wrong ans
How many trials did the pps take part in and how many were critical- Asch
18 trials, 12 critical trials
What % of confederates conformed , didn’t and gave the wrong ans most of the time
75% at least once, 25% didn’t, 36.8% gave wrong ans most of the time
Why did most pps conform
Due to NSI
What are the 3 variables affecting conformity
Group size
Unanimity
Task difficulty
Aschs findings about group size
When there were 3 confederates, conformity to wrong answers increased by 31.8%
Aschs findings about unanimity
Introduced a non conforming person(dissenter) to see if it would affect naive participants. Conformity rates decreased with a dissenter
Aschs findings about task difficulty
Made the task harder by making the lines more similar to the stimulus line. Conformity increased as the task got harder, mainly due to ISI
Eval that the Asch study is historically biased
Perrin and Spencer (1980) repeated Aschs study with UK engineering students. Only 1 conformed out of 396 trials. It is possible that they were more confident about measuring a line due to the nature of the subject . In 1950s they were more conformist as that was a social norm
Eval about biased sample Asch
123 pps all same sex, age and group. Male American undergrads. Androcebtric research makes it biased as he dismisses women yet includes them in his findings as he generalises it. Research shows woman are more likely to conform as they are more concerned about social relationships. Therefore it is biased
Eval asch study, limited applications
Cultural differences. Aschs study- individualist culture. Concerned more about themselves rather than their social group. In other parts of the world ie China- collectivist cultures. Cultures more oriented to group needs.
Bond and Smith- Fiji 58% conformity
- Belgium 14%
Conformity rates higher than asch suggested
Ethical issue with Asch study
The naive pps were deceived
Do not have enough info to give their consent. Negative psychological consequences eg. Stress, humiliation
How were participants in Zimbardos research picked and who were they
24 male uni students. Ad in newspaper, would last 1-2 weeks and they would get payed $15 per day. They were controlled by ensuring they were emotionally stable and had no criminal record. They were randomly assigned their role as either prisoner or guard
What happened during the experiment (SPE)
Prisoners arrested at homes and deloused, stripped,given rags and numbers, guards given reflective sunglasses, sticks and military uniform. Each pp was interviewed during the study and just prior to the end.
Results of SPE
Prisoners became passive as guards became verbally hostile. Prisoners rebelled barackading themselves in their cells, they were pu oshed and were stripped and had their beds removed.Prisoners within the first 4days showed signs of extreme emotional disturbance. Zimbarfo internalized his role as super intendant. Prisoner 416 no longer saw this as an experiment but an actual prison